TikTok Shop Affiliate Manager

ROLE SUMMARY:

We’re excited to bring on a TikTok Shop Affiliate Manager to join the TikTok Shop Channel team, supporting both Dollar Shave Club and Truly Beauty! In this role, you’ll own the day-to-day engine of our TikTok Shop affiliate program: recruiting and vetting new creators, managing sampling, onboarding and supporting affiliates, and turning creator content into GMV. You’ll be the go-to contact for our creator community, from first outreach and sample request through posting, performance, and reactivation, including our Spanish-speaking creators and Star/VIP partners.

You’ll collaborate closely with our brand, marketing, and e-commerce teams to coordinate monthly product pushes, distribute creator briefs, set up Target Collabs, and make sure creators have the right products ahead of every launch. You’ll also keep a close eye on the numbers, pulling weekly performance, tracking what content angles actually convert, and recommending which creators and products to scale, maintain, or deprioritize.

The ideal candidate is fluent in English and conversational in Spanish, lives and breathes TikTok Shop, and combines strong relationship-building instincts with a data-driven approach to creator performance. If you love working with creators, know a great hook when you see one, and get excited about watching GMV grow, we want to hear from you.

RESPONSIBILITIES:

• Source, vet, and recruit new creators (with a focus on L3+ and high-converting affiliates) by building targeted creator lists by brand, product, and category and running personalized outreach
• Manage the full creator funnel, tracking outreach → acceptance → sample → posting → GMV to keep the affiliate pipeline healthy
• Review and approve incoming sample requests for DSC and Truly, recommending when to increase or decrease sampling so priority products get enough creator coverage
• Serve as the day-to-day point of contact for creators, handling DMs and questions in English and Spanish, onboarding new affiliates, and reactivating dormant creators
• Build relationships with Star/VIP and high-potential creators, identifying who deserves more attention and investment to grow their impact
• Review creator content and give quick, actionable feedback on hooks, angles, product education, and claims, while sharing winning content examples and inspiration
• Execute monthly and campaign plans by distributing creator briefs, setting up and managing Target Collabs, coordinating product pushes, and ensuring creators have the right products before launches
• Pull weekly TikTok Shop creator performance and maintain trackers for GMV, active creators, videos, samples, and conversion, recommending which creators and products to scale, maintain, re-engage, or deprioritize
• Help manage our creator community on Discord and in our Spanish-language chat, answering recurring questions, sharing product education, and celebrating creator wins to keep the community engaged

REQUIREMENTS:

• 2+ years of experience in affiliate, influencer, or creator marketing, with at least 1 year managing creators on TikTok Shop
• Fluency in English and conversational fluency in Spanish, with the ability to communicate with creators in both languages
• Hands-on experience with TikTok Shop Seller Center and the affiliate tools, including sample management, open and targeted collaborations, and creator performance data
• Demonstrated ability to find, vet, and recruit high-converting creators and grow a creator program’s GMV
• Strong understanding of what makes TikTok content convert, including hooks, angles, product education, and claims guidelines
• Proficiency in Google Sheets or Excel for building trackers and analyzing weekly performance (GMV, conversion, samples, active creators)
• Strong interpersonal and communication skills, with a knack for building relationships with creators at every tier
• Highly organized and able to manage a high volume of DMs, sample requests, and launches across two brands at once
• Ability to thrive in a fast-paced, remote, cross-functional environment
• Experience in beauty, personal care, or grooming CPG preferred
• Experience managing creator communities on Discord or similar platforms preferred
• Experience with Target Collabs or retail-linked creator programs preferred