Target Customer Planning Manager

RESPONSIBILITIES

The Target Customer Planning Manager at Olipop will increase sales efficiency through strategic insights, working collaboratively with field sales teams, revenue growth management, and demand teams to deliver consistent and aligned sales strategies. This role requires a strong analytical mindset, the ability to forecast demand, experience managing/tracking promotional efforts and excellent cross-functional leadership skills. A passion for (and experience with) Target, combined with the ability to build strong internal and external relationships will be critical for success.

While we're prioritizing candidates that are based in Minnesota or surrounding areas, all are strongly encouraged to apply.

Forecasting:

• Develop and manage accurate sales, production, and operational targets based on historical data, market trends, and business forecasts.

Promotional Planning:

• Maintaining accurate promotional planning and spending information across our planning tools.
• Ensure contracts/submissions are up to date and tracked effectively.
• Support with post Promotional Analysis to ensure the strongest ROI on trade strategy.

Cross-Functional Collaboration:

• Work with Sales, Marketing, Finance, Supply and other departments to ensure alignment on targets, timelines, strategies and resource allocation.

Data Analysis & Reporting:

• Analyze performance data to identify trends, opportunities, and risks. Prepare and deliver regular reports and presentations on performance.

Retail Execution:

• Effectively communicate strategies and priorities through Monthly Key Account Priorities 30/60/90 to field teams, 3rd party merchandising partners, and broker partners to optimize sales at Target.

Customer Support functions:

• Provide necessary customer support functions, along with broker team, to ensure optimal sales and revenue to be realized.
• Oversee the input and management of promotional plans in internal portals (Confido), promo planning tools and customer portals.
• Review weekly customer POs and make adjustments as necessary.

QUALIFICATIONS

• 5+ years of sales planning and/or retailer account management experience within the CPG industry.
• Target headquarter level experience is mandatory for this role, including familiarity with Target’s POL portal.
• Proficiency in Anaplan or similar forecasting tool.
• Strong analytical and communication skills, with the ability to translate data into clear, compelling insights for leadership
• Demonstrated ability to align sales execution with strategic business goals through:
  • Data-driven storytelling and insights
  • Development of primary and contingency plans to deliver results
• Must be able to travel 4-6 weeks annually.

REQUIREMENTS:

Success at OLIPOP is about energy, curiosity, and ownership—we’re building something big, and we need people who move fast, care deeply, and get things done.

• Holistic sales skills to align to our strategic goals including:
• Use of data and data-based story telling
• Identification of primary and backup strategies
• Chase the mammoth! You show up driven, focused, and ready to win every day.
• Lead with high EQ. You build trust, influence effectively, and bring people along.
• Live the mission. You’re passionate about OLIPOP and motivated to make an impact.
• Stay consumer-obsessed. You’re always curious about how to better understand and reach our audience.
• Thrive in startup mode. You move fast, adapt quickly, and embrace the unknown.
• Own it end-to-end. Self-starter who executes quickly and takes full ownership.
• Be scrappy + solutions-oriented. Resourceful, proactive, and ready to solve whatever comes your way
• Must be able to work flexible hours and travel across the country, including evenings and potentially weekends for special events/team off sites.
• Clean driver’s license, reliable transportation and proof of insurance.

REPORTS TO: VP of Customer Planning