Social Media Manager

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes.

We’re looking for a creative, organized, and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media, and drive engagement across social media platforms.

As our Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media, and report on results.

You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands and executives, have experience with social listening and competitive tracking, employee advocacy, and experience with reputation management.

What you’ll do:

• Develop and execute social media strategy aligned with company goals and campaigns
• Develop creative and engaging copy for campaigns
• Collaborate with design, communications, and marketing team on strategy, measurement, and creative execution
• Engage with our community of public relations and communications professionals, journalists, and other media-adjacent audience members on social platforms
• Monitor social media mentions, escalate issues, and respond in a timely manner
• Analyze and report on results
• Manage social media calendar, publish, and schedule posts

How success will be measured in this role:

• Increased engagement and followings across social channels
• Successfully planned for and executed social media strategies for key campaigns
• Increase response rate to customer service inquiries

If the details below describe you, you could be a great fit for this role:

• 5+ years professional experience, with as many years of related experience (directly in social media management)
• Proficiency in Sprout Social or similar platform
• Comfortable with tools including Muck Rack, Google Analytics
• Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok, and X
• Data-driven mindset with a focus on performance metrics
• Experience with social listening and competitive tracking
• Content creation and copywriting
• Communication skills (written and verbal)
• Ability to work in a fast-paced environment
• Self-starter/ability to work autonomously
• Experience with reputation and crisis management
• Experience with running and optimizing paid social media advertising
• Experience with video production, scripting, and editing
• Proactively incorporate AI tools into day-to-day work to improve productivity and accelerate delivery