Social Media Manager

This role is responsible for the end-to-end management and execution of Mend.io’s social media presence, primarily focused on LinkedIn and YouTube, but including other platforms as needed.

• Posting, monitoring, and responding across all designated social media channels.

• Developing, managing, and executing a comprehensive social media content calendar.

• Using tools like Sprout Social and Canva for scheduling, monitoring, and reporting.

• Analyzing and reporting on social media analytics (KPIs, metrics) to measure performance and inform strategy.

• Partnering closely with the Design, Content, Event, and Product Marketing teams to source, create, and adapt content.

• Managing and running the employee advocacy program to boost employee engagement and reach on social media.

Qualifications:

• A strong understanding of B2B social media best practices, particularly on LinkedIn and YouTube + X/Twitter, Instagram/Threads.

• Proven ability to execute social media strategy and manage content calendars.

• Experience with social media management tools (e.g., Sprout Social).

• Excellent written and verbal communication skills.

• Analytical skills to interpret performance data and generate insights.

Competencies/Personality Traits:

• Highly collaborative and a strong team player.

• Detail-oriented and organized.

• Proactive and self-motivated.

• Creative thinking for content adaptation.

Prior Experience:

• Required: Prior experience in social media management within a B2B or technology/SaaS environment.

• Experience managing an employee advocacy program is a plus.