Social Content and Copywriting Specialist

WongDoody creates human experiences! We design communication, brands, and digital experiences at the intersection of creativity, technology, and culture. For strong brands, we develop social content, campaigns, formats, and digital communication that reaches people in their daily lives.

That’s why we’re looking for someone who understands social media, enjoys writing, and wants to make brands visible where people spend their time every day. Someone who doesn’t see good copy as “just text” but as a crucial part of whether an asset, format, or idea truly works.

This role is intentionally a mix:

You’ll work on social content, posts, adaptations, and recurring formats for strong brands—while also developing ideas, mechanics, and concepts further. So you should enjoy clean writing, quick execution, and creative evolution.

What to Expect

• Develop your own ideas, social mechanics, series, and concepts for different brands and platforms.
• Evolve existing formats and help make content not just executable but more creative, relevant, and distinctive.
• Support pitches, new business, and conceptual tasks—from initial thoughts to clearly presentable approaches.
• Contribute ideas visibly and explain your thoughts simply and understandably.
• Write and adapt social copies, posting texts, captions, and asset texts for different brands and platforms.
• Help translate brands tonally clean and platform-appropriate into social media.
• Support recurring content productions, e.g., for entertainment, retail, or lifestyle brands.
• Work closely with Art Direction, Social Media Management, Strategy, and Creative Direction.
• Use AI tools in the right places to develop ideas faster, test variants, and solve repetitive tasks more structured—without losing quality, tonality, or brand understanding.

Why This Role Matters

Social content isn’t just execution. It’s one of the places where brands become visible, relevant, and approachable every day. That’s why we’re looking for someone who can do both: write cleanly and think creatively. Someone who reliably handles recurring content work while also helping to evolve formats, mechanics, and concepts.

What You Bring

• Experience in idea development and a desire to actively shape formats, mechanics, and concepts.
• A good understanding of social media platforms, their different logics, and how brands can appear relevant there.
• An interest in pop culture, entertainment, brands, trends, and digital communication.
• The ability to think your way into different brand worlds and adapt tonalities platform-appropriately.
• A good sense of language, tonality, timing, and social codes.
• You really enjoy writing.
• You can create posts, captions, short copies, and asset texts cleanly, quickly, and error-free.
• Relevant experience in copywriting, social content, editorial work, brand communication, or a comparable field.
• You are conscientious, fast, open to feedback, and enjoy working in a team.
• Interest in working with AI tools and trying out new ways of working.
• Very good German and good English skills.

You Fit Well With Us If …

• You see content not as a mandatory program but as a creative task.
• You can handle volume without becoming arbitrary.
• You enjoy writing good sentences—even if it’s “just” a social post.
• You want to improve recurring formats rather than just completing them.
• You want to develop further between social content, copywriting, and concept.
• You don’t just look for “big ideas” but also enjoy making brands appear better, clearer, and more relevant every day.