Shopify Growth Developer (CRO), DTC Wellness Brand

About the Role

This is a growth developer role. Most of your week goes into turning ideas into live pages and tests: taking a designed or AI-generated landing page and shipping it as a theme section with the buy box and tracking wired up, building test variants, running and reading A/B tests, fixing Core Web Vitals and technical SEO, and automating parts of content and static ad production.

You'll work directly with the founder and the Head of Growth, with full ownership of the storefront and very little red tape. You'll be the only developer in this seat, building with your own hands, proposing experiments, and pushing back on ideas you don't think will convert.

The top of the salary range is reserved for someone who can also own AI systems for content and ad creation (product photos, graphics, and static ad variations).

What You'll Own

Landing pages and PDPs

• Ship landing pages for paid traffic (Meta, Google, influencer), matched to campaign intent, creative, and audience, including mid-funnel educational pages paired to specific ads
• Build and iterate product detail pages: variant logic, subscription upsells, bundles, reviews, and trust elements, all mobile-first
• Turn AI-generated HTML and Figma files into clean, reusable Liquid sections and blocks

CRO and experimentation

• Run a structured testing program: hypothesis, build, test, analyze, iterate
• Run and read A/B tests in Shoplift, and optimize cart and upsell flows in Rebuy
• Report wins and losses with real numbers: conversion rate, AOV, subscription rate, and revenue impact

Tracking and technical SEO

• Own the tracking stack: GTM (client and server-side), GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar
• Improve Core Web Vitals and page speed, and maintain JSON-LD schema, canonicals, and sitemap health

Theme, integrations, and AI

• Keep the Liquid theme clean and fast as apps and features are added (StayAI subscriptions, Klaviyo, Rebuy, quizzes)
• Use AI dev tools (Claude Code, Cursor, v0, or similar) to ship faster, and review everything before it goes live
• Build AI workflows for content and static ad production

Qualifications

Required

• Hands-on Shopify theme development (Liquid, HTML, CSS, JavaScript), with live pages you personally built
• Proven CRO work: A/B tests you ran, with before and after numbers and the method you used
• Landing page velocity: you can take a design and ship a working, tracked section quickly
• Tracking literacy across GTM (client and server-side), GA4, Meta CAPI, Consent Mode, and UTMs
• Experience with subscription platforms (Recharge, StayAI, or similar) and Klaviyo
• Comfort building with AI tools, including reviewing and refining AI-generated code
• Fluent English (C1 or higher), since you'll be in Slack and on live calls with a US team
• Happy building solo with your own hands, with no team reporting to you
• Available full-time and exclusively: no side clients, freelance work, own stores, or active side ventures

Preferred

• Experience in health, wellness, or supplement DTC
• Ability to propose layouts and wireframes in Figma, beyond implementing a designer's files
• Interactive UX with animation libraries (GSAP, Framer Motion, Rive, Lottie), used with purpose
• Experience producing AI-generated content and static ads at scale
• Technical SEO work with schema.org and structured data for AI search