Senior Social Media Manager

PandaDoc is looking for a Senior Social Media Manager who comes in with a point of view. You’ll keep our brand feeling human at scale, tell stories that actually resonate, and build real engagement with our audience — while owning the strategy behind it all. That means setting your own direction, knowing which metrics actually matter, and proactively sharing what’s working and what isn’t. You’ll sit on the Brand team and report to the Director of Brand Marketing.

In this role, you will:

• Own PandaDoc's social strategy, including content pillars, platform priorities, tone of voice, and how it ladders to GTM goals
• Plan and execute organic social content across channels including LinkedIn, YouTube, Instagram, X, and others, with a heavy emphasis on LinkedIn for B2B reach
• Produce your own visual and video content — shooting and editing short-form video, creating graphics and social assets, and pulling in the Brand Studio team for high-priority work
• Build and manage our influencer program: working with Paid Media on paid partnerships while developing a point of view on where organic influencer campaigns could extend our reach
• Support the EGC (executive-generated content) program, including ghostwriting for senior leaders and building LinkedIn content that feels human, not corporate
• Own social listening and community engagement: know what people are saying about our category, our competitors, and our brand, and be an active voice in those conversations
• Partner with Paid Media so organic and paid social are aligned and amplify each other
• Build and run a performance reporting cadence: what worked, what didn't, and what we're testing next — proactively shared with leadership and the team
• Experiment systematically: test formats, hooks, and timing, document what you learn, and share it with the team

About you:

• 4–6 years of social media experience, ideally at a B2B SaaS company
• A clear perspective on what great organic social looks like — you have examples you're proud of and can explain the thinking behind them
• Sharp LinkedIn instincts — you understand how the algorithm works, what gets business buyers to stop scrolling, and how to build a company presence that doesn't feel like a press release
• Platform fluency across Instagram, TikTok, and YouTube — you understand what performs on each, how the algorithms differ, and you have a point of view on which platforms are worth our time and why
• Data fluency — you pull your own numbers, interpret what they mean, and present them in a way that's useful to stakeholders
• Proactive communication style — partners know what social is doing for their campaigns without having to ask
• Strong copywriting skills — you make dry B2B topics interesting without being gimmicky
• Design and video capabilities — you can shoot, edit, and produce short-form video and graphics, and know how to work within a brand system without needing hand-holding
• A productivity-first approach to AI — you use it to move faster on the work behind the content (research, briefing, reporting), but your content needs to feel genuinely human
• Experience building or managing executive content and influencer programs, including how to make both feel authentic
• Proficiency in Sprout Social, Asana, Figma, and video editing tools is a plus

Why PandaDoc?

At PandaDoc, we're building the agreement platform for growing businesses — and we're investing in the brand to match that ambition. Through PandaDoc, we offer employees competitive compensation, best-in-class perks and benefits. We hire collaborative, customer-obsessed problem solvers and give you ample opportunity to grow and succeed. If you're passionate about craft, energized by brand building, and excited to make a difference, we'd love to hear from you.

Company Overview:

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.