Senior Product Manager, Conversion Rate Optimization (CRO) - Luxury Travel
Job Description
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The Trip Request conversion flow is the most important product flow of our product. We are looking for a data-driven, growth-oriented Senior Product Manager with experience in Conversion Rate Optimization (CRO). Reporting to the Head of Product, you will be the primary driver of growth across our entire conversion funnel.
You will lead agile squads, collaborating with Engineering, Design, and Marketing to turn traveler insights into high-impact experiments. Your mission is to optimize the 'discovery-to-request' journey, ensuring our site reflects our premium brand while maximizing conversion.
Key Responsibilities
- Strategy & Execution: Own the execution of the 2026 CRO roadmap. You will be responsible for defining our optimization vision, strategy, and roadmap. You will drive a team in a fast-paced environment to launch, adjust, pivot, or scale experiments based on real-time A/B test results.
- Squad Leadership: Serve as the product lead for two squads—both focused on Web CRO for different portions of the same user journey.
- Data Synthesis: Partner with our Data Team to define tracking requirements, analyze A/B test performance, and build visualization reports in Tableau.
- Collaborative Design: Work closely with Product Designers to bridge the gap between qualitative research and quantitative data, ensuring every experiment is both user-centric and business-aligned.
- Stakeholder Synergy: Align with Marketing on content and performance marketing initiatives and coordinate with other product areas (Zicasso’s Platforms for Travelers, Partners, and Customer Care Team) to ensure seamless data flow across our ecosystem.
Required Skills and Experience
- 6-10 years of experience in Product Management.
- Growth Experience: You have a proven track record of driving results through experience and flow optimizations. You are an expert in A/B testing and experimentation. You have an eye for design and understand how product content, page, and interaction design can affect conversion. You are data-driven, hypothesis-driven, and make data-informed decisions.
- AI-Forward Thinker: You are excited about using LLMs and AI-driven personalization to create a more 'human' and tailored experience for our travelers. You likely already use AI tools to accelerate your own product workflow.
- Analytical & Technical: You are fluent in GA4 and Tableau (or similar tools like PowerBI) to extract insights of user behaviors and product directions. While you don’t code, you speak the language of engineers, understand technical constraints, and can navigate data structures.
- Luxury & Business Mindset: You have a background in Business or Tech and understand that for a luxury brand, 'conversion' must feel like an invitation, never a transaction. You protect the brand’s prestige while always optimizing for growth.
- Expertise in Jira for backlog management.
- English Proficiency: Exceptional written and verbal communication skills are mandatory.
- Timezone Alignment: Availability to work until 3:00 PM PT (Pacific Time).
Preferred Skills and Experience
- Experience in the Travel-Tech or Luxury Customer-facing industries.
- Professional experience in a multicultural or international environment.
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Zicasso
View Company ProfileZicasso is a travel company that specializes in creating personalized, bespoke vacations for its clients. The company uses a network of local travel experts and itinerary builders to craft unique travel experiences tailored to each individual's preferences and interests. With a focus on high-end, customized travel, Zicasso aims to provide exceptional service and unparalleled attention to detail, ensuring that every trip is memorable and exceeds expectations. By leveraging its extensive network of local partners and experts, Zicasso offers a wide range of travel options, from luxury hotel stays and private tours to exclusive experiences and off-the-beaten-path adventures. Whether traveling for business or pleasure, Zicasso's dedicated team works closely with clients to understand their needs and preferences, designing personalized itineraries that cater to their every whim. With its commitment to quality, service, and customer satisfaction, Zicasso has established itself as a premier provider of bespoke travel experiences, helping travelers create lasting memories and foster a deeper connection with the destinations they visit.
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