Senior Media Buyer (Meta Ads Specialist) - Remote

About Winning Assistants: Winning Assistants is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants. They specialize in saving time, streamlining operations, reducing payroll costs, improving patient experience, and growing faster through elite remote talent.

Currently, they aggressively scale their paid advertising efforts, spending over $100,000/month on Meta Ads, with plans to continue increasing spend.

Your Main Goal

Your primary objective is to generate qualified booked calls profitably through Meta Ads. You will be responsible for scaling ad spend while maintaining strong performance metrics across the entire funnel.

Key areas of focus include:

• CTR
• Hook rate
• Thumbstop ratio
• CPC
• CPM
• Landing page conversion rate
• Cost per lead
• Cost per booked call
• Show rates
• Lead quality
• Sales conversion quality
• Funnel bottlenecks
• Creative fatigue
• Scaling strategy

This role requires understanding how ad creative, audience, offer, landing page, tracking, qualification process, and sales process all work together.

Responsibilities

Meta Ads Management

• Launch, manage, and optimize Meta ad campaigns daily
• Manage campaigns spending thousands per day
• Scale winning campaigns aggressively while maintaining efficiency
• Monitor ad account health and performance
• Test new campaign structures, audiences, and scaling methods
• Analyze performance trends and identify bottlenecks quickly
• Reduce CPA and improve overall funnel efficiency

Creative Strategy & Testing

Collaborate closely with the creative/content team to:

• Identify winning ad angles
• Suggest new hooks and messaging
• Research competitors
• Analyze winning creatives
• Identify creative fatigue early
• Structure creative testing systems
• Give feedback to editors/content creators
• Understand different audience awareness levels

Funnel & Landing Page Optimization

You must deeply understand landing page performance and be able to:

• Analyze why some ads have high CTR but poor conversion
• Analyze why some ads bring low-quality leads
• Analyze why landing pages underperform
• Understand how messaging alignment impacts conversion rates
• Understand how qualification impacts lead quality

Continuously improve:

• Landing page CVR
• Funnel flow
• Form completion rate
• Appointment booking rate
• Lead quality

Tracking & Attribution

Must understand:

• Hyros
• Meta Pixel
• UTM tracking
• Attribution windows
• Conversion API (CAPI)
• Funnel tracking systems

Data Analysis & Reporting

• Monitor KPIs daily
• Create performance insights and recommendations
• Identify scaling opportunities
• Spot inefficiencies quickly
• Report findings clearly to leadership

Requirements

MUST HAVE:

• Proven experience managing Meta Ads at a high level
• Experience generating booked calls (NOT just leads)
• Strong understanding of direct response marketing
• Strong understanding of conversion-focused funnels
• Strong understanding of Meta Ads Manager
• Strong communication skills
• Strong analytical thinking
• Ability to move fast and execute
• Ability to thrive in a fast-paced environment

HUGE PLUS IF YOU HAVE:

• Experience with high-ticket service businesses
• Experience with Hyros
• Experience scaling campaigns past $50k/month ad spend
• Experience improving landing page conversion rates
• Experience working with creative teams
• Experience inside agencies

What We’re Looking For

We are NOT looking for:

• Someone who just boosts posts
• Someone who relies only on broad targeting without strategy
• Someone who waits days to make decisions
• Someone who only understands surface-level metrics

We ARE looking for:

• Someone proactive
• Someone obsessed with performance
• Someone analytical
• Someone competitive
• Someone who loves scaling
• Someone who thinks like an operator, not just an employee