Senior Marketing Operations Specialist

About Morning Consult:

Morning Consult is a global decision intelligence company that leverages proprietary high-frequency data and applied artificial intelligence to inform decisions on what people think and how they will act.

This role is available in any of our office locations (Washington, DC; New York, NY; Chicago, IL) or can be based remotely.

About the Role:

We are seeking a Senior Marketing Operations Specialist to own and evolve the systems, strategy, and data infrastructure that power Morning Consult's marketing and revenue engine. You will set the standard for how we run HubSpot, govern our marketing data, and connect campaign activity to measurable pipeline outcomes, with Salesforce as your key integration partner.

This is a high-impact individual contributor (IC) role for someone who not only keeps the lights on but actively raises the bar by proactively identifying gaps in our tech stack, driving improvements before they are asked for, and shaping how Marketing and Revenue Operations (RevOps) operate together.

The Business Operations Team:

Business Operations is the connective tissue of Morning Consult's revenue organization. We own the systems, processes, and reporting that power the commercial engine and bring structure to ambiguity across Sales, Marketing, Customer Success, Finance, and beyond.

What You'll Be Working On:

HubSpot Platform Ownership

• Primary HubSpot admin across Marketing, Sales, and Operations Hubs, including configuration, data architecture, user management, and platform health.
• Build and maintain automation workflows, lifecycle stage logic, lead scoring, nurture sequences, list segmentation, and own the roadmap for platform improvements.
• Own data governance, including field standards, deduplication, database hygiene, and compliance with GDPR, CCPA, and CAN-SPAM.
• Evaluate and recommend new HubSpot capabilities and adjacent tools, making the case for investment or consolidation based on ROI and operational need.

CRM Integration & Salesforce Alignment

• Own the HubSpot–Salesforce integration, including bidirectional sync, lead routing, MQL/SQL definitions, and attribution.
• Monitor integration health and resolve sync failures before they affect reporting or sales workflows.
• Serve as the marketing systems authority in RevOps conversations, defining requirements and not just executing them.

Reporting & Dashboards

• Design and maintain dashboards in HubSpot and Salesforce covering funnel health, campaign performance, pipeline contribution, and MQL conversion.
• Own reporting cadences (weekly snapshots, monthly reviews, and QBR-ready summaries), delivering insight-driven narratives and proactive recommendations.
• Define and document the marketing data model and metric hierarchy, ensuring consistency across Marketing, RevOps, and Finance.

Campaign & Process Operations

• Own the operational layer of campaign execution, including list pulls, workflow QA, email setup, UTM governance, suppression logic, and post-campaign reporting.
• Support ABM operations for enterprise accounts using enrichment and routing tools (Clay, ZoomInfo, LeanData).
• Own the process improvement roadmap, identifying, prioritizing, building, and documenting automation initiatives with measurable time/cost impact.

Cross-Functional Partnership

• Operate as the marketing systems authority for cross-functional stakeholders, shaping how Marketing and RevOps design processes together.
• Help stakeholders scope requests, assess trade-offs, and self-serve through training and documentation, building scalable enablement resources.

About You and What You've Done:

• 5–7 years in Marketing Operations, Revenue Operations, or a closely related role at a B2B SaaS, data, or technology company.
• Deep HubSpot expertise and a track record of platform ownership; certifications expected.
• Solid grasp of the HubSpot–Salesforce integration and comfort in Salesforce for reports, record inspection, and joint process work.
• Strong dashboard and reporting skills, advanced proficiency in Excel or Google Sheets for data manipulation and ad hoc analysis, and experience defining metric frameworks.
• Familiarity with GA4, Google Tag Manager, and UTM governance.
• Experience with ABM and enrichment/routing tools (Clay, ZoomInfo, LeanData).
• Working knowledge of GDPR, CCPA, and CAN-SPAM as applied to marketing databases.
• AI-native working style, using tools like Claude or ChatGPT to accelerate operational work.
• Systems thinker who proactively identifies issues and builds the case for fixing them.
• Independent, clear communicator who can translate technical logic for non-technical partners and influence stakeholders at the Director level and above.