Senior Digital Experience Manager
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Job Description
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Core Responsibilities
The Senior Digital Experience Manager will oversee the operational and strategic aspects of xsolla.com and its subsites, ensuring seamless launches, optimized engagement, and scalable publishing workflows. This role bridges Marketing, Product, SEO, Design, Engineering, and DataOps to deliver high-impact web experiences.
Key Responsibilities
Web Strategy and Optimization
- Execute and continuously optimize web strategy across xsolla.com and all subsites.
- Identify opportunities to improve engagement, site effectiveness, and user experience using analytics, UX feedback, and user-journey insights.
- Convert business priorities into clear, actionable web initiatives.
Web Operations and Publishing
- Manage day-to-day web operations and publishing workflows, ensuring fast and reliable launches and updates.
- Oversee intake, prioritization, and delivery of marketing, launch, and go-to-market web requests.
- Maintain a shared view of active web initiatives and priorities.
CMS and Platform Operations
- Act as operational lead for the CMS and publishing systems behind xsolla.com.
- Work hands-on: build, update, and publish directly in the CMS while coordinating with Product, Design, Development, SEO, DataOps, and DevOps.
- Ensure consistency in templates, metadata, SEO implementation, and UX standards.
- Support migrations and help the web ecosystem scale operationally.
Lead Generation and Website Workflows
- Own operational outcomes for go-to-market and lead-generation workflows, including meeting-booking experiences, lead capture, and integrations with Pardot and Salesforce (current tooling includes Chili Piper).
- Resolve issues directly or coordinate with Marketing Operations and Salesforce admins.
Cross-functional Leadership
- Serve as the go-to web lead for Integrated Marketing and go-to-market stakeholders.
- Run recurring syncs, launch planning, and implementation alignment across Marketing, Product Marketing, Sales, PR, Events, Design, and Engineering.
- Align day-to-day execution with platform capabilities and the Product roadmap.
UX and Analytics
- Provide UX feedback and user-journey recommendations across web initiatives.
- Partner with SEO, Analytics, and DataOps to track engagement and surface optimization opportunities.
- Monitor traffic, engagement, conversion, booking performance, and publishing velocity.
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Xsolla
View Company ProfileXsolla (operating at xsolla.com) is a global video game commerce platform engineered for developers and publishers seeking to launch, grow, and monetize their games at scale. Founded in 2005 by Aleksandr Agapitov and headquartered in Los Angeles, California, Xsolla specializes in providing end-to-end solutions that streamline the complexities of in-game transactions, subscriptions, and digital distribution—problems many developers face when scaling their businesses. Under the hood, Xsolla’s technology integrates secure payment processing, funding matchmaking through its Xsolla Funding Club, and tools for distribution and marketing, all designed to reduce friction for both creators and players. This allows indie studios and AAA publishers alike to focus on content creation while leveraging Xsolla’s infrastructure to handle global transactions, currency conversions, and audience engagement. While specific funding details are not publicly disclosed, the company’s influence in the gaming industry underscores its role as a critical enabler for digital commerce in games.
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