Senior CVM & Marketing Analytics – Banking
Job Description
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We are seeking a Senior CVM & Marketing Analytics professional with 7+ years of experience in Banking Customer Value Management (CVM), Customer Marketing, or Marketing Analytics.
The ideal candidate will have strong expertise in customer segmentation, cross-sell modeling, campaign eligibility, uplift, and incrementality measurement.
Key responsibilities include:
- Designing and measuring banking marketing campaigns end-to-end.
- Understanding banking commercial drivers such as:
- Product holding & cross-sell
- Deposit & balance growth
- Lending & card propensity
- New-to-bank acquisition
- Owning CVM use cases including:
- Cross-sell
- Card activation & usage
- Balance growth
- Silent attrition
- Lifecycle & transaction triggers
- Ensuring a strong grasp of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.
- Experience with control group design and incrementality measurement.
- Proficiency in SQL is required.
Nice-to-have skills include:
- Experience in Islamic Banking
- Knowledge of Customer Data Platforms or Campaign Management Platforms
- Collaboration with Engineering teams to define customer attributes and segments
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SSC HR Solutions
View Company ProfileSSC HR Solutions is a premier, enterprise-grade human resources outsourcing (HRO) platform, Business Process Outsourcing (BPO) specialist, and workforce management powerhouse engineered to operate as the definitive, end-to-end personnel execution layer for mid-market and enterprise organizations across the Middle East and North Africa (MENA) region. The company completely eliminates the severe systemic friction of multi-country corporate expansion—where businesses struggle with fragmented payroll cycles, complex multi-region labor compliance tracking, localized social insurance administrations, and crushing back-office employment logistics—by deploying a robust, compliant human capital infrastructure. Moving far beyond traditional, transactional staffing agencies or rigid regional software wrappers, SSC HR Solutions unifies comprehensive regional payroll outsourcing, authorized Employer of Record (EOR) structures, strict localized labor law consultations, and fully equipped corporate offshore workspace management into a single high-performance operational hub. Trusted by over 320 corporate partners and Fortune 500 multinationals across high-demand verticals like ICT, aviation, banking, and infrastructure, the firm has orchestrated more than 5,000 successful placements and manages a vast network of outsourced professional nodes. Under the hood, its sophisticated corporate machinery natively aligns client talent pools with strict regional parameters across Egypt, Saudi Arabia (including native Qiwa, GOSI, WPS, and Muqeem platforms), the United Arab Emirates, and Bahrain. What sets SSC HR Solutions apart is its uncompromising dedication to replacing administrative fragmentation with strategic, compliant velocity; by bridging the gap between performance-intensive regional legal structures and intuitive, high-availability workforce management, the platform enables scaling enterprises to secure operational resilience, optimize structural overhead, and unlock continuous cross-border scalability.
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