Senior Customer Marketing Manager

About the Role: Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We are looking for a Senior Manager, Customer Marketing to build and lead this function from the ground up. This is a high-impact, high-ownership role at the intersection of marketing, product, and customer success where you'll shape how customers experience the product from their first login through long-term advocacy.

What You'll Do

• Establish Wrapbook's Customer Marketing practice from the ground up, defining the strategy, priorities, and operational model.
• Own the full customer lifecycle from onboarding and adoption through retention and advocacy.
• Design and execute community strategies and build/manage Wrapbook's Customer Advisory Board.
• Own key customer communication channels, including email and in-product messaging.
• Partner with our customer success AI leader to identify automation and workflow improvements to streamline execution.

What You Bring

• 7+ years of experience in customer marketing, lifecycle marketing, or a closely related field.
• Strong command of lifecycle marketing strategy, including segmentation, journey mapping, and multi-channel campaign execution.
• Hands-on experience with customer communication platforms (email, in-product messaging) and marketing automation tools.
• Experience running a Customer Advisory Board or similar structured customer engagement program.
• Bonus: Familiarity with the media production, entertainment, or gig economy industries.

Benefits

• Base salary range: $110,400 – $174,400 USD (US Zones) or CA$110,400 – CA$150,400 (Canada).
• Unlimited Paid Time Off and flexible remote work from anywhere in Canada and the USA.
• Comprehensive Health and Dental benefits, plus up to 2% matching RRSP / 401K.
• Up to $1,500 USD towards IT setup for your home and a monthly stipend for internet/cell phone service.
• Learning and Development opportunities in a fast-growing, well-funded technology company.