Senior Copywriter at Hook

WHO WE ARE

We’re Hook—an award-winning creative content agency. With a collaborative, maker-centric team and an emphasis on production-led design, we make ads, campaigns, and experiences that drive growth for the world’s most innovative brands.

Our mission is to integrate creative and production to help grow brands faster, but we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.

WHAT’S A SENIOR COPYWRITER AT HOOK?

Senior Copywriters aim to solve client marketing challenges with an emphasis on ideating creative concepts, developing messaging strategy, speaking within a designated brand narrative, and technical constraint writing. Regardless of output medium, their core responsibilities include insightful concept development, detailed creative oversight during campaign production, and hands-on writing across multiple workstreams.

A great Senior Copywriter is an experienced and articulate advertising leader that’s capable of collaboratively guiding clients through the creative process. They strike a balance between performing individual contributor duties and working toward broader solutions as part of a creative leadership cohort. They intelligently lead projects through all phases of development, from research and pitching to delivery — acting as a skilled interface between client needs and production capabilities, ultimately working to ensure the success of all work they touch — whether delegating or directly completing.

WHAT YOU’LL DO

• Lead the creation of brand messaging and themes that succeed across mediums, formats, and campaign types with a focus on Direct Response writing.
• Lead conceptual development and pitching efforts by writing and/or directing strategically driven messaging and creative deliverables.
• Lead client-facing conversations focused on the development and refinement of campaign messaging.
• Work with producers to ensure copy is delivered on deadline and in accordance with brand standards and client criteria.
• Maintain a positive working relationship with Motion and Design, ensuring that concepts meet the requirements for all formats and mediums.
• Maintain and promote an internal awareness of industry creative trends and standards with a strong focus on narrative tone and ideation.
• Explore AI tools related to messaging, ideation, and tasks that impact client work.
• Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing.
• Offer the team support through creative problem-solving, process improvements, synthesizing briefs, and elevating the work, with a focus on areas other than copywriting.

WHAT YOU’LL NEED

• Agency or equivalent copywriting experience for national and/or global brands, with some experience in tech, product features.
• An interest in sports and broadcast entertainment.
• The ability to project a conversational and experienced temperament when presenting.
• An inspiring portfolio of work that successfully addresses complex marketing objectives.
• A collaborative spirit, with the ability to navigate workstreams and effectively communicate.
• A proactive mindset towards solving client challenges and driving work forward.