Senior Content and Brand Manager

About the Role

The Senior Content and Brand Manager will lead REE Medical’s brand strategy, content programs, and reputation management work, building a brand that veterans trust. This role owns the voice, the story, the visual identity, and the public perception of REE Medical across every customer touchpoint: from social media, owned content, and influencer partnerships to event presence, consultation experience materials, and the messages that shape what veterans say about us. You will own brand management and standards end-to-end, build and maintain a content framework that supports demand generation and customer education, and lead reputation management in a trust-challenged category where competitive defense and proactive advocacy are equally important.

The ideal candidate is a brand builder and a culturally fluent communicator: someone who has owned brand management at a senior level, can manage a small team and agency relationships, is comfortable operating in a regulated, scrutinized category, understands competitive landscaping and voice-of-Veteran research, and who brings genuine respect for and understanding of the veteran community.

Key Responsibilities

• Brand Management: Own REE Medical’s brand management end-to-end: brand positioning, voice and tone, visual identity, and brand standards governance across every channel and customer touchpoint.
• Agency Management: Lead agency in brand alignment, content management, and editorial planning, building a publishing calendar that aligns with marketing campaigns, veteran cultural moments, and lead-generation priorities.
• Content Management: Partner with Marketing team members on cross-channel content (SEO, landing pages, lifecycle email programs, collateral, and more) and collaborate with and support internal stakeholders and teams (Partnership, Outreach, and more), ensuring brand consistency, voice integrity, and content that supports performance discipline.
• Brand Stewardship: Evolve REE Medical’s brand standards (visual identity guidelines, voice and tone documentation, content style guide, and brand asset library), ensuring consistent application and accurate representation of our Veteran services across internal teams, external agency partners, and content creators.
• Market Research: Conduct thorough market research to identify trends, customer needs, and competitor strategies, incorporating social media insights into the overall analysis.
• Resource Management: Manage internal and external creative resources, with responsibility for quality, performance, and prioritization.
• Reputation Management: Lead REE Medical’s reputation management framework: review and reputation programs and agency partners, competitive reputation defense, and proactive advocacy that differentiates REE Medical’s ethics and outcomes.
• Customer-Centric Lens: Own veteran community content fluency: every piece of content REE Medical publishes is culturally appropriate, accurate to veteran experience, and respectful of military service and the realities of VA disability claims.

• Reporting: Develop and present performance reporting as needed for the SVP of Marketing; contribute to board-level marketing updates and quarterly strategic reviews.
• Communications: Support crisis and sensitive communications when required, including VA-adjacent regulatory shifts, competitive escalations, and reputational events; partner with Legal, Compliance, Communications, and the SVP of Marketing on messaging strategy. Stay current on regulatory developments (PACT Act, VA policy changes) and competitive activity that influence the category.
• Leadership: Model rigorous, ethical, and creative practice; mentor and collaborate with team members and contribute to the broader marketing organization as it grows.