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Job Description
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About Us
Lokal began in 2018 with a hypothesis: people in tier-2/3 towns weren’t using the internet meaningfully. The company started with local content in regional languages to build trust and engagement. Today, Lokal is a collection of focused apps and products, each serving a specific need—from Edutainment & Skill Learning (GyanTV) to Matrimonial Matchmaking (Lokal Matrimony), Agri Consulting (AgriLokal), Local Jobs (Lokal Jobs, Sahi Jobs), and more. Under the hood, Lokal combines local-language internet, deep Bharat insights, and AI to deliver focused, clutter-free experiences.
Lokal ships fast, learns fast, and builds for Bharat. Backed by investors like Y Combinator, Sony, and Global Brain, the company centers its mission around access changing lives.
The Role
We’re seeking a Writer – Short-Form Content who excels in digital-first storytelling and creates engaging scripts for short-form learning and edutainment videos. This role focuses on video scripting, storytelling, audience engagement, and content performance—not traditional article or blog writing.
Key Responsibilities
- Write scripts for short-form learning, edutainment, and digital video content.
- Develop strong hooks, narrative flow, information structure, pacing, and CTAs.
- Simplify complex topics (e.g., Finance, Career, Business, AI, Social Media, Government) into clear, engaging, and conversational content.
- Create episodic formats, content series, and recurring content properties.
- Conduct research and fact-check information before scripting.
- Adapt scripts based on audience insights, language trends, and content performance.
- Collaborate with creative and production teams to ensure scripts are production-friendly.
- Use AI tools for research, ideation, drafting, and refinement while maintaining originality and accuracy.
- Focus on performance-driven content—creating scripts that make viewers stop, watch, understand, and continue watching.
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Lokal
View Company ProfileLokal is a hyperlocal social media, news, and services platform built for non-English-speaking users across Tier 2 and Tier 3 cities in India. Operating in regional languages, the app connects local communities with verified district news, classifieds, jobs, real estate listings, and peer support services.
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