Sales Representative (K-12 EdTech) - Schoolytics by EveryDay Labs

Why You’ll Love This Role:

As a Sales Representative for Schoolytics by EveryDay Labs (SbE), you will be part of a regional sales team and the overall face of Newsela in the small-medium business market. You’ll be responsible for building relationships with key decision-makers at the district level, driving new business and expansion. This role will focus on selling Newsela’s suite of products including assessment, data warehousing, and MTSS tools.

In your day-to-day, you will manage pipeline management and forecasting, design lead generation campaigns, and manage sales through the entire lifecycle. You will also become well-versed in your territory’s funding, state initiatives, demographics, and K-12 education landscape, which will help inform your overall sales strategy.

What You’ll Be Doing:

• Own your territory, manage the entire lifecycle of a sale, and build new business relationships that bring Schoolytics’ solutions to classrooms.
• Develop territory business plans, evaluate funding landscapes, and tailor sales strategies to align with district initiatives.
• Achieve your own revenue targets while working with a cross-functional team to scale Schoolytics’ growth.
• Meet virtually with school and district leaders, presenting solutions, negotiating terms, and securing agreements.
• Directly impact the expansion and adoption of Schoolytics products, scaling Newsela’s ability to bring engaging, culturally responsive learning content to K-12 classrooms nationwide.
• Thrive in a role requiring significant autonomy, representing the company in the market, making strategic recommendations, and managing priorities independently.
• Exercise discretion and independent judgment on customer needs, structuring tailored solutions, negotiating within guidelines, and influencing revenue and business outcomes.

About You:

• 2+ years of full-cycle (prospecting through closing) K-12 EdTech sales experience, with a track record of hitting or exceeding large sales quotas, required.
• Experience selling core curriculum, Assessment, Data warehouse, and/or MTSS in the K-12 EdTech market required.
• A prospector who builds a book of business from scratch, with experience in networking, prospecting, pipeline generation, and forecasting in EdTech.
• Strategic territory manager with executive presence to lead consultative district conversations and navigate multiple stakeholders.
• Proven experience in high-volume district sales, building a book of business from scratch.
• Self-starter who drives sales quickly to a close and thrives in a fast-paced environment.
• Highly organized, adaptable, a fast learner, and meets established sales goals in an agile environment.
• Excited by opportunities to connect face-to-face; travel estimated at around 25%.
• Open to flexible hours to meet customer and business needs; majority of accounts in Eastern and Central time zones.
• Experiencing using AI tools to drive greater efficiency and productivity.
• Legally authorized to work in the US.

This role is classified as an exempt salaried role and is not eligible for overtime.

All offers of employment are contingent upon the successful completion of a background check.

Why you’ll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and HSA accounts. Additional benefits include gym reimbursement, pet insurance, free access to Calm app, Rocket Lawyer, and more.
• Work From Home: Fully remote company with a monthly tech stipend to support WFH needs.
• Supporting ALL Families: Inclusive benefits such as parental leave, fertility support, and adoption assistance.
• Financial Wellbeing: 401(k) plan with employer match for long-term financial security.
• Time Off: Flexible PTO, paid sick time, company holidays, and winter break (Dec 24th - Jan 1st).
• Professional Development: Annual learning and development allowance for training, classes, workshops, and conferences.
• Make A Difference: Work that helps shape the future of education and improves lives of students and teachers.

About Newsela:

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms.