Retention Strategist

Right Hook Digital is the US and Australia's premier DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner. We work with elite brands across North America and Australia, running paid social, Google, and retention strategies that move the needle on real business outcomes.

Since launching, we've grown to a global team of 60+ and built a reputation that's earned us recognition along the way:

• Anthill's Top 100 Coolest Companies
• AFR 100 Fast Starters (Australian Financial Review)
• Top 100 Young Entrepreneurs of the Year — Australia
• Finalists, Brisbane Young Entrepreneur of the Year Awards

We've partnered with brands like Alpha Lion, July Luggage, Geedup, Mister Zimi, Silly George, and many more; and we're not slowing down.

We're scaling our US retention team and looking for someone who's serious about lifecycle marketing as a growth discipline. If you think retention is just sending emails, this probably isn't the role for you. If you see it as profit engineering, keep reading.

The Role

As a Retention Strategist, you own the lifecycle strategy for a portfolio of 6-8 DTC brands. You're not just sending campaigns—you're diagnosing account health, identifying revenue opportunities, building the roadmap, and holding the client relationship.

You'll have a dedicated pod supporting you: an email specialist who handles Klaviyo execution and a visual creator who brings your briefs to life. Your job is to think clearly, prioritize ruthlessly, and drive meaningful growth for your brands.

What You'll Be Doing

• Own the retention strategy across your client portfolio—flows, campaigns, segmentation, SMS, and lifecycle health
• Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
• Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
• Lead client relationships—monthly reporting, strategy presentations, and hard conversations when performance dips
• Think beyond in-platform metrics—connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
• Collaborate cross-functionally with paid social and Google pods on multi-channel clients
• Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space

Requirements

• 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts—flows, campaigns, segmentation, and deliverability
• Proven track record of driving measurable retention results for real brands—you speak in outcomes, not activities
• Strong commercial instinct—you think in revenue and profit, not just open rates and click-throughs
• Client-facing experience—you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
• Experience managing or directing a small team or pod
• Strong project management skills—you stay ahead of deadlines and don't wait to be chased
• Excellent written and verbal communication skills
• SMS experience via Klaviyo or Postscript is a strong plus
• Familiarity with analytics tools beyond Klaviyo—Hiro Analytics, Triple Whale, or similar is a bonus
• A 2-minute intro video is required to be considered—applications without one will not be reviewed

Benefits

• Base salary $75,000–$95,000 USD depending on experience
• A dedicated execution pod so you can stay focused on strategy
• Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
• Monthly training and account reviews with top DTC marketers and retention practitioners
• Real upward mobility—we promote from within and are actively building this department
• Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
• A tight-knit team of eCommerce marketers and entrepreneurs—many of whom have owned, run, and exited their own ventures
• A culture built on Kaizen, openness and candor, and genuine client-first thinking