Programmatic Manager

THE ROLE:

Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives. You will be part of a cross-functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full-funnel media plans, you move with precision to drive growth for our most ambitious brands.

WHAT YOU’LL DO:

• Client Dedication: Maintain 100% focus on one of DEPT®s largest, most dynamic clients.
• Strategic Planning: Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
• Campaign Management: Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
• Deal Negotiation: Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
• Data-Driven Optimization: Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why."
• Cross-Functional Collaboration: Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
• Technical Oversight: Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
• Team Mentorship: Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.

WHAT YOU BRING:

• 2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
• Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
• Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion.
• Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure.
• Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
• Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
• Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
• A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
• While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones.