Product Marketing Manager

Help build the future of digital intelligence

At InnoCraft (trading as Matomo), we believe everyone has the right to data sovereignty, privacy, and trusted analytics insights.

Born from open source and backed by a global community, Matomo helps organizations understand their users and digital performance without surrendering ownership, privacy, or control of their data.

Today, Matomo is used on more than one million websites across 190 countries, supporting leading brands, national governments, universities, and organizations in regulated industries.

We are looking for a Product Marketing Manager to define how Matomo is positioned, understood, and brought to market as we strengthen our go-to-market motion and expand our reach with larger organizations.

You will connect customer and market insight with Product, Marketing, and Sales, sharpening our positioning and Ideal Customer Profiles (ICPs), turning product capabilities into compelling customer value, and ensuring teams have the messaging, launches, and enablement they need to drive adoption and revenue.

This is an opportunity to take real ownership of product marketing at Matomo, shape how we compete in a rapidly evolving analytics market, and make our value clear to customers around the world.

Matomo has built a globally recognized product on the foundations of open source, privacy, and data ownership. As we grow, we need to become equally strong at explaining why Matomo matters, who it matters most to, and why organizations should choose us over the alternatives.

Product Marketing sits at the center of that challenge.

You will bring together customer insight, market intelligence, product strategy, and commercial priorities to create a clear and differentiated story, and make sure that story translates into successful launches, stronger sales conversations, and greater product adoption.

Your work will directly influence:

• Market positioning and differentiation: making Matomo's value clear and compelling in a competitive analytics market

• Revenue and sales effectiveness: helping Sales engage the right customers with stronger narratives, evidence, and enablement

• Product adoption and growth: ensuring customers understand the value of new and existing capabilities and are motivated to use them

• Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging, and value propositions, translating technical capabilities into clear customer and business value.

• Customer and market insight: Build a systematic understanding of our customers, buyers, and markets using customer research, sales conversations, support feedback, product usage, and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions, and actionable input for Product.

• Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales, and Marketing from early positioning through launch and adoption.

• Prioritization and commercial judgment: Make informed trade-offs across product launches, sales opportunities, customer needs, and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.

• Sales enablement: Give Sales the narratives, competitive intelligence, and tools they need to sell effectively across acquisition, expansion, and renewal, including pitch materials, battlecards, persona guidance, and value/ROI frameworks.

• Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs, and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy, and go-to-market decisions.

• Product adoption: Partner across Marketing, Product, and Customer teams to improve how customers discover, understand, and adopt Matomo's capabilities throughout their lifecycle.

• Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches, and sales conversations, while adapting it appropriately for priority markets and audiences.

Success in this role will be visible through stronger market differentiation, more effective sales conversations, improved conversion, and measurable adoption of the products and features you bring to market.

• 5+ years of experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging, and go-to-market strategy.

• Strong experience turning customer, market, and competitive insight into clear ICPs, value propositions, and differentiated product narratives.

• Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing, and Sales.

• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.

• The ability to understand complex or technical products and translate them into simple, credible, and compelling customer value.

• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence, and commercial judgment.

• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.

• A strong record of taking ownership, exercising sound judgment, and delivering measurable outcomes.