Product Marketing Manager

As a Product Marketing Manager, you will be a key part of the execution engine behind Filevine's go-to-market motions. You will take our sophisticated Legal Operating Intelligence System capabilities and turn them into highly effective customer-facing assets, product content, and targeted tier-1 through 3 launches.

Working directly at the intersection of Product Management, Sales, and Marketing, you are responsible for keeping pace with an AI-forward environment where speed wins. This role requires a highly technical, execution-oriented marketer who thrives under tight timelines and loves getting their hands dirty building collateral, analyzing competitors, and helping cross-functional teams move forward together.

Key Responsibilities:

Product Content & Technical Literacy

• Messaging and Positioning: You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders.
• Collateral Engine: Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs.
• Technical Literacy Translation: Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer-facing collateral.
• Flawless Execution: Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle.

Launch Execution & GTM Orchestration

• Cross-Functional Delivery: Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones.
• Use Case Activation: Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must; direct legal industry experience is a strong plus!

Sales Enablement & Battlecard Culture

• Battlecard Architecture: Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions.
• Revenue Enablement Support: Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages.
• Market and analyst relations/awareness: Track competitive and analyst environment to support briefings and reports that help shape how Filevine is seen/understood by the market.
• Win/loss discipline: Own a consistent win/loss practice and turn the findings into positioning changes.

Preferred Technical Acumen

• Generative AI & LLMs: Comfort with technical concepts, APIs, modern software architectures, and specific familiarity with Generative AI, LLMs, or legal workflows.
• Technical Translation: Ability to translate complex technical concepts and SaaS architecture into clear, compelling customer-facing materials and value propositions.
• Cross-Functional Tech Alignment: Ability to collaborate effectively with Product Management and Engineering teams to translate product roadmaps into GTM strategies.