Product Designer

About the role

AllTrails is where the outdoors comes to life and this role is for a designer who thinks the same way. As part of our product design team, you'll work at the intersection of craft, product thinking, and technical curiosity. You'll move fluidly between mapping user behaviors, iterating features, and using code and AI as creative tools to explore what's possible. You'll own work end-to-end and ship things that matter to millions of people who spend their lives outside.

What you'll be doing

• Work in highly collaborative cross-functional teams to identify opportunities, make bets and decisions, and ship meaningful product updates

• Ideate on behavioral loops that create value and encourage participation. Design experiences that leverage organic growth mechanics like social sharing, challenges, achievements, and user-generated content to foster community

• Craft experiences that effectively communicate membership value and scale across different markets with local relevance

• Systemize motions and transition effects to guide user attention and confirm actions

• Leverage AI tools with sound judgment, using front-end code as a medium to explore, communicate, and advance the work

• Leverage and contribute to our evolving design system

What you bring

• 2-4 years of professional experience researching, designing, and shipping consumer-facing digital product features across iOS, Android, and web

• Demonstrated experience taking ideas from concept through release and learning from post-launch performance

• Solid product execution driven by sharp visual, interaction, and motion design judgment

• Builder mentality: you see code as another medium for design exploration and feel right at home diving into technical implementation, code, or AI-generated prototypes

• AI Fluency: you are skilled at creating effective prompts, supplying useful context, evaluating AI-generated output critically, and iteratively steer the result toward a high-quality product

• Strong design systems thinking: you know when to use an existing pattern, extend it, or create something new; you balance speed with long-term system health

• A strong digital presence with a demonstrated ability to engage and grow communities online

Bonus points

• Actively participate in outdoor activities (e.g. hiking, running, camping, climbing, etc) and understand the mindset of people who spend time outside

• Experience designing for subscription-based business models

• Hands-on experience developing AI-native products, agentic workflows, or multimodal user interfaces

• Experienced designing for international audiences or experience living, working, or studying in global markets

• Possess illustration skills with a solid understanding of color theory and visual storytelling