Principal Product Marketing Manager, Atlas (AI-Native Services) - Remote (USA)

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers.

About This Role:

We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.

In this role, you'll be the founding product marketer for Atlas, our new AI-native services offering — a software-plus-services business that owns the outcome and manages renewal motions end-to-end on behalf of customers. Atlas has the velocity of a startup with the backing, distribution, and investment of Gainsight, and there is no existing playbook to work from: no established analyst category, no competitor to compare notes with, no precedent inside SaaS to borrow from. You'll be writing the playbook, not just for how we market this, but for how the entire motion gets built — pricing, packaging, delivery narrative, and go-to-market all at once. This is a senior individual contributor role: you'll act as a trusted delegate to our GM and executive leaders on all things Atlas, and you will personally write the narratives, build the decks, and author the positioning documents. You’ll bring a strong point of view on AI, not just in how we take agentic innovation to market but in how we execute product marketing, and you enjoy building the systems and processes to build an AI-native PMM team. The ideal candidate brings exceptional commercial writing, deep fluency in AI products and the AI buyer, and a demonstrated track record of taking a new product from zero to one, thriving in ambiguity.

What You'll Do:

• Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.
• Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.
• Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.
• Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about.
• Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into.
• Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them.

This role may require occasional travel (up to 10%) for team meetings, training, or company events.

What We're Looking For:

• 10+ years of product marketing experience in B2B tech (SaaS preferred).
• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners.
• Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong.
• Deep, hands-on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them.
• Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction.
• Experience influencing product direction and executive decision-making as a peer, including with founders, GMs, or C-level stakeholders.
• High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.
• Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook.

Nice-to-have skills or experience:

• A knack for design and the ability to work fluently in Figma and Canva.
• Startup experience, particularly at seed through Series B stage.
• Experience in a product line or business unit operating semi-independently inside a larger company.
• Experience vibe coding prototypes, landing pages, and product imagery.