PR & Branding Marketing Manager

Key Responsibilities

• Global PR Strategy: Develop and execute an impactful global PR calendar covering product launches, security milestones, strategic partnerships, and community initiatives.

• Media Relations & Pitching: Build, maintain, and leverage relationships with tier-one tech, business, and crypto-native media outlets. Secure consistent, high-quality organic coverage.

• Brand Positioning & Messaging: Maintain and evolve Trust Wallet's global brand guidelines, ensuring absolute consistency in voice, tone, and messaging across all public-facing channels.

• Crisis & Security Communications: Work closely with the Security, Product, and Legal teams to draft rapid, transparent, and accurate communications during industry events, network outages, or security incidents.

• Executive Thought Leadership: Position Trust Wallet's leadership team as authoritative voices in Web3 through speaking engagements, op-eds, podcast placements, and industry panels.

• Brand Campaigns: Conceive and execute creative marketing campaigns that drive brand awareness, humanize self-custody, and onboard the next wave of Web3 users.

What We Are Looking For (Requirements)

• 5+ years of experience in PR, corporate communications, or brand marketing, with at least 2 years explicitly within the Web3, crypto, or DeFi space.

• Crypto-Native Mindset: A deep, functional understanding of decentralized ecosystems, non-custodial wallets, smart contracts, and major layer-1/layer-2 networks. You don't just know the jargon; you can explain complex cryptographic concepts simply.

• Proven track record of securing high-tier media placements and established relationships with prominent crypto journalists and tech editors.

• An elite storyteller with the ability to draft compelling press releases, messaging frameworks, and executive talking points under tight deadlines.

• Global Execution: Experience working across decentralized, distributed teams and executing localized campaigns across diverse regions (e.g., LATAM, APAC, EMEA).

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.