PPC Specialist (iGaming Sector)

Job Summary

We are seeking a high-caliber PPC Specialist with deep expertise in the iGaming sector to lead performance marketing efforts across Google Ads. In this role, you will be responsible for navigating the complexities of regulated markets to drive high-value player acquisition. This is a critical position for a specialist who understands the nuances of gambling advertising and wants the autonomy to manage significant budgets while delivering measurable ROI in a fast-paced, competitive landscape.

Key Responsibilities

• Design, launch, and manage high-performing Google Ads campaigns specifically tailored for the iGaming industry.
• Optimize keyword bidding, ad copy, and landing page performance to maximize conversion rates and player lifetime value (LTV).
• Monitor and maintain strict compliance with advertising regulations in the UK and other regulated jurisdictions.
• Conduct rigorous A/B testing on creatives and bidding strategies to identify scalable growth opportunities.
• Provide detailed reporting on KPIs, including CPA, ROAS, and retention metrics, to keep the team aligned on performance goals.
• Stay ahead of industry trends and platform policy changes to ensure uninterrupted market presence.

Requirements

• 3+ years of dedicated experience in PPC and Google Ads management.
• Proven track record within the iGaming or sports betting industry.
• Deep understanding of the UK regulated market and its specific advertising constraints.
• Expert-level knowledge of Google Ads Editor, tracking implementation, and performance analytics.
• Analytical mindset with the ability to pivot strategies based on real-time data.
• Excellent communication skills and the ability to work independently in a remote capacity.

Nice-to-Haves

• Experience working within the Gibraltar or Malta iGaming hubs.
• Proficiency in secondary acquisition channels (Bing/Microsoft Ads or Apple Search Ads).
• Experience with multi-touch attribution modeling.

Benefits

• Fully Remote: Work from anywhere with international teams
• Career Growth: Join companies in SaaS, MarTech, and B2B services
• Peer Community: Connect with high-performing sales professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals