Paid Media Strategist

At Oceans, we help the best and brightest of Sri Lanka take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community, called Divers, tackle complex challenges and make a real impact. They support bold ideas, expand their skills, and grow their careers without leaving family and friends.

We’re seeking a highly capable Paid Media Strategist to take ownership of Google Ads execution, performance optimization, conversion tracking, and reporting across a multi-property business. This is a hands-on specialist role focused on building and managing paid-search infrastructure rather than simply maintaining established campaigns.

You’ll develop campaign structures, conduct keyword and negative-keyword research, optimize performance, and ensure advertising activity is connected to accurate revenue attribution. Additionally, you’ll improve the reliability of performance data by auditing GA4 and Google Tag Manager setups, identifying tracking gaps, and building clear ROAS reporting.

Your success will be defined by your ability to build reliable paid-media operations, improve campaign performance, strengthen attribution, and provide clear performance visibility across the business.

Google Ads Strategy & Account Management

• Take ownership of Google Ads execution across multiple properties and markets.
• Build Google Ads campaigns and account structures from scratch where existing campaigns or infrastructure are unavailable.
• Conduct comprehensive keyword and negative-keyword research.
• Establish appropriate targeting, bidding, budget, and campaign structures.
• Develop campaigns for new properties with little or no existing digital marketing infrastructure.
• Continuously optimize campaigns against ROAS, revenue, and performance objectives.
• Recommend campaign and budget changes based on performance insights.

Performance Optimization & Portfolio Management

• Monitor and optimize paid-search performance across a multi-property portfolio.
• Identify underperforming properties, campaigns, keywords, and audience opportunities.
• Account for differences in property-level demand, seasonality, and customer behavior.
• Identify opportunities to improve paid-media efficiency and ROAS.
• Recommend where additional investment may be justified based on performance data.
• Adapt campaign strategies around seasonal demand cycles.

GA4, GTM & Conversion Tracking

• Audit existing conversion-tracking environments and identify gaps.
• Diagnose and correct issues affecting paid-media tags and conversion events.
• Use Google Analytics 4 and Google Tag Manager to rebuild or improve tracking infrastructure.
• Ensure bookings and revenue are attributed accurately to the appropriate acquisition channels.
• Validate conversion events and tracking integrity.
• Identify technical or reporting gaps that prevent reliable performance measurement.

Reporting, Attribution & Performance Insights

• Build reliable paid-media reporting across multiple properties.
• Establish clear property-level ROAS visibility.
• Standardize performance measurement across campaigns and locations.
• Monitor spend, revenue, conversions, ROAS, and other relevant paid-media KPIs.
• Translate campaign data into clear recommendations for the marketing team.
• Surface performance issues and opportunities rather than simply reporting numbers.
• Maintain consistent metrics across properties and reporting periods.

Secondary Marketing Support

Where capability and bandwidth allow, you may also:

• Support Meta campaign launches across multiple properties.
• Conduct high-level SEO audits and identify website optimization opportunities.
• Provide recommendations around organic search visibility.
• Support local search and listing visibility initiatives.
• Contribute to emerging AI-search visibility initiatives.

You will work directly with the Marketing Manager and collaborate with the broader internal marketing team. In this role, you will act as the technical subject-matter expert for paid media execution while collaborating with marketing leadership on broader strategic direction and budget approvals.

At Oceans Talent, you'll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure continuous growth.

To excel in this role, you should have:

• 3+ years of hands-on experience managing and optimizing paid-media campaigns, with meaningful ownership of Google Ads accounts and performance outcomes.
• Deep practical experience building, managing, and optimizing Google Ads campaigns, including the ability to create campaign structures from scratch.
• Experience managing meaningful advertising budgets across multiple locations, business units, or accounts.
• Strong knowledge of keyword research, negative-keyword strategy, targeting, bidding, and campaign structure.
• Strong working knowledge of Google Analytics 4 and paid-media performance analysis.
• Hands-on experience with Google Tag Manager, conversion events, tracking audits, and diagnosing attribution issues.
• A strong understanding of revenue attribution, ROAS, and paid-media reporting.
• The ability to interpret performance data and translate it into practical recommendations.
• Comfort balancing strategic recommendations with direct execution inside advertising and analytics platforms.
• The ability to work independently, take ownership of outcomes, and operate within established budget guidance.
• Strong written and verbal communication skills, with the ability to explain performance insights and recommendations clearly to non-specialists.