Paid Ads Specialist / Applied Mathematical Modelling Expert to Implement ROI

About the Role: This role is for one of Weekday's clients. We are looking for a highly analytical and results-driven Performance Marketing Specialist who can combine data, technology, and marketing strategy to drive scalable customer acquisition. You will own and optimize paid media channels end-to-end with a strong focus on maximizing ROI and improving funnel performance.

What You'll Do

• Develop and execute data-driven paid marketing strategies across multiple channels to drive customer acquisition and revenue growth.
• Manage end-to-end campaign execution, including setup, targeting, optimization, and performance tracking.
• Continuously run A/B tests on creatives, audiences, and funnels to improve conversion rates.
• Handle technical implementation of tracking systems, including pixel setup, event tracking, UTM parameters, and conversion APIs.
• Monitor and optimize key performance metrics such as ROI, ROAS, CAC, and conversion rates.

What You Bring

• 3+ years of hands-on experience in performance or digital marketing with a strong focus on paid media.
• Proven expertise in managing campaigns across platforms like Meta, Google, and other paid channels.
• Experience with marketing analytics and tracking tools such as GA4, Google Tag Manager, and similar platforms.
• Strong understanding of funnel optimization, attribution models, and customer acquisition strategies.

Benefits

• Competitive salary range: ₹800,000 - ₹2,600,000 INR per year (8-26 LPA).
• Opportunity to work on highly technical, data-first marketing implementations.
• Fully remote work flexibility from India or Bulgaria.