Meta Ads Specialist

About Lago: Lago is a premier global marketing services provider and talent scaling leader on an ambitious mission to accelerate growth for digital brands through data-driven performance marketing. We combine multi-channel execution, advanced consumer analytics, and human expertise to build high-converting acquisition loops that help our clients outperform market trends. Operating with an innovative culture passionate about leveraging data to solve complex growth challenges, Lago provides an open, flexible ecosystem that enables brilliant marketing specialists to build high-impact paid channels globally.

Position Overview

We are seeking a highly autonomous, channel-fluent, and growth-oriented Meta Ads Specialist to manage, deploy, and optimize high-velocity paid acquisition strategies across our diverse client portfolio under a permanent, full-time remote configuration based in Eastern Europe (including Serbia, North Macedonia, Romania, Croatia, Poland, and Bulgaria). In this high-leverage digital advertising seat, you will hold absolute technical ownership over ad budgets, audience creation pipelines, and tracking architectures. Shifting completely away from routine non-regulated administrative data entry logs, entry-level social posting calendars, or general inbound helpline ticketing, you will operate an active cross-functional media buying, data-driven telemetry setup, and multi-tenant conversion optimization laboratory. Partnering directly next to internal creative designers, development cells, and client stakeholders, you will act as a client-facing authority presenting technical performance roadmaps. This position requires an agency veteran with 3–4 years of digital marketing history who handles media metrics fluidly natively using Facebook Ads Manager, Copywriter, and Social Media Manager primitives, balances high-volume account structures seamlessly, and executes flawlessly on fixed schedules synchronized to US Central Standard Time (CST).

Key Responsibilities

• Multi-Account Ad Campaign Governance: Program, manage, and optimize scalable paid advertising campaigns across 25+ concurrent ad accounts natively utilizing Facebook Ads Manager tools and principles.
• Conversion Tracking Telemetry Calibration: Independently install, structure, and troubleshoot Meta Pixels, server-side data parameters, and custom conversion actions across varied web ecosystems via Google Tag Manager (GTM).
• High-Impact Creative Scaffolding: Conceptualize and author conversion-led ad copies, direct visual positioning, and structure short-form video strategies natively deploying Copywriter primitives.
• Micro-Targeting Audience Optimization: Formulate, expand, and segment high-value Custom Audiences and Lookalike lists, utilizing complex pixel behavioral data strings to drive personalized consumer engagement.
• Client-Facing Analytical Consultations: Act as a trusted growth advisor, extracting multi-tenant performance analytics to author and present scannable campaign reports directly to executive client champions.
• Organic Growth Amplification: Strategize and coordinate paid boost initiatives on client business channels to accelerate brand awareness, systematically elevating Social Media Manager organic interaction layers.
• Quality Assurance Operations Triage: Execute rigorous quality assurance checks across ad units, validating targeting variables, localization compliance, and matching landing page destination urls.
• Cross-Functional GTM Synchronization: Collaborate close-knit next to internal marketing leads, asset developers, and project handlers (using Asana and HubSpot CRM layouts) to ensure unified pipeline execution.

Required Skills & Qualifications

• A minimum of 3–4 years of proven, successful professional marketing experience operating inside an advertising agency ecosystem, with verified history single-handedly managing at least 20+ active paid customer profiles.
• Expert Meta Stack Command: Production-grade operational literacy steering complex, high-concurrency budgets natively leveraging Facebook Ads Manager, Meta Business Suite, and Google Tag Manager (GTM) pipelines.
• Demonstrated capability designing creative strategy frameworks, running high-relevance video ads, and manipulating design workflows using utilities like Canva.
• Outstanding written, verbal, and textual presentation communication strengths in English, with complete comfort managing direct client-facing consultation sessions and strategic data summaries.
• Shift & Location Context: Position operates under remote parameters open exclusively to qualified digital growth authorities residing permanently within Eastern Europe (specifically Serbia, North Macedonia, Romania, Croatia, Poland, or Bulgaria), requiring fixed availability Monday through Friday, 9:00 AM - 5:00 PM US Central Standard Time (CST).

Preferred Strategic Indicators (Nice to Have)

• Prior platform or consulting history managing cross-channel paid execution explicitly blending Meta solutions alongside Google Ads, programmatic DSP networks, or high-volume e-commerce marketing systems.
• Practical production experience manipulating customer lifecycle matrices inside enterprise systems like HubSpot CRM and Asana project software layers.
• An adaptable, data-driven operator persona characterized by a strong eye for performance metrics, a meticulous approach to detail, and a passion for continuous tracking innovation.

What We Offer

• Stable International Digital Advertising Remuneration Matrix: A steady, lucrative remote base salary scale of USD $3,200 — USD $4,500 per month calibrated precisely to your individual agency pedigree and creative conversion velocity.
• 100% remote workspace infrastructure autonomy anywhere within your residential Eastern European zone, freeing your schedule from grueling daily traffic commute blockages.
• High-Ownership Portfolio Influence: Elite professional landmarks achieved by single-handedly architecting the primary paid acquisition pipelines and tracking layers backing dozens of growing global brands.
• Access to an outstanding, low-bureaucracy international team that values deep work-life balance, equips you with premium data resources, and offers genuine career scaling opportunities as the platform widens its global reach.