Media Buyer (Independent Contractor)

The ideal candidate has 3+ years of hands-on media buying experience, is highly analytical, and understands how to scale campaigns while maintaining strong performance and profitability. Strong experience with Meta Ads is important, while TikTok Ads experience is a bonus.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant paid media channels.
• Monitor campaign performance and make data-driven adjustments to improve ROAS, CPA, CPL, CTR, and other key performance metrics.
• Manage advertising budgets effectively and allocate spend based on campaign performance and business objectives.
• Develop and execute testing strategies across audiences, creatives, placements, offers, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.
• Analyse campaign and funnel performance to identify areas for improvement.
• Work closely with creative and marketing teams to develop high-performing ad concepts and provide feedback based on performance data.
• Set up and maintain accurate tracking, attribution, pixels, and conversion events.
• Produce clear performance reports and communicate campaign insights, results, and recommendations.
• Stay up to date with advertising platform changes, emerging trends, and new paid media opportunities.

Requirements

• 3+ years of professional media buying or paid advertising experience.
• Strong hands-on experience managing and optimising Meta Ads campaigns.
• Experience managing meaningful advertising budgets and scaling successful campaigns.
• Strong understanding of performance marketing metrics, including ROAS, CPA, CPL, CPC, CPM, CTR, and conversion rates.
• Experience with audience targeting, retargeting, lookalike audiences, creative testing, and campaign optimisation.
• Strong analytical skills with the ability to translate campaign data into actionable decisions.
• Understanding of conversion tracking, attribution, pixels, and analytics.
• Comfortable working in a performance-driven environment where results are measured against clear KPIs.
• Strong communication, organisation, and attention to detail.

Nice to Have

• Hands-on TikTok Ads experience.
• Experience with Google Ads or additional paid media platforms.
• Experience managing campaigns across multiple brands, products, or client accounts.
• Familiarity with landing page optimisation and conversion rate optimisation (CRO).
• Experience working closely with creative teams to develop and test performance-focused advertising assets.