Marketing Technology Manager (Remote, Latin America)

Role Overview

As a Marketing Technology Manager, you will be the primary technical owner responsible for managing, optimizing, and consolidating the company's martech stack. You will oversee day-to-day platform administration, build cross-platform automated workflows, make direct Shopify theme updates, and ensure clean data synchronization across email, SMS, subscription, and analytics platforms.

In this role, you will step into an established stack and immediately drive high-impact initiatives, including migrating SMS into Klaviyo, consolidating review and loyalty apps, rebuilding Rebuy templates on a new site theme, and expanding BigQuery data connections. You will work closely with the Director of Marketing, balancing daily operational tasks with process automation and tech stack optimization. Candidates must be able to work full-time aligned with US Eastern Time hours to support real-time stack troubleshooting.

Responsibilities

• Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud.
• Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments.
• Build and maintain multi-step automated workflows in Make.com (or similar integration tools) connecting platforms, webhooks, and APIs.
• Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor.
• Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme.
• Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery.
• Leverage AI tools (such as Claude or ChatGPT) to automate manual processes like brand protection monitoring and list hygiene.
• Ensure strict email and SMS legal compliance across platforms (CAN-SPAM, TCPA) and document all system architectures in Asana.