Marketing Manager - Enrollment & Engagement

About the Role

We’re looking for an experienced Marketing Manager - Enrollment & Engagement to join our dynamic team and lead strategic campaigns that grow participation in Solera’s network programs. This role reports to the VP, Consumer Engagement, and joins a team of 6.

In this role, you’ll work cross-functionally with internal teams and external clients to design, execute, and optimize campaigns that reach the right people at the right time—with the right message.

This role is ideal for a creative, data-driven marketer who’s passionate about helping people take action toward better health. You’ll bring a strong foundation in multi-channel marketing, a love for consumer insights, and the ability to turn strategy into measurable results.

What You’ll Do

Engagement Strategy

• Lead the design and execution of consumer engagement campaigns across the full funnel—from initial outreach to re-engagement.
• Craft compelling messaging strategies and secure client alignment on campaign approaches.
• Contribute to engagement strategies for new product launches.
• Forecast campaign performance and support annual strategic planning.
• Continuously seek ways to improve performance by testing new messaging, channels, and tools.
• Maintain a high standard for pre-send QA: list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks.

Client Partnership

• Serve as the primary marketing contact for clients, ensuring alignment between Solera’s resources and client needs.
• Understand client culture and platforms to tailor campaign strategies accordingly.
• Balance customization with scalable best practices across programs.
• Manage timelines, expectations, and remove roadblocks to keep campaigns on track.

Data & Optimization

• Use data to uncover insights and improve engagement strategies.
• Deliver campaign reports with clear takeaways and actionable recommendations.
• Measure, track, and document performance for internal and external stakeholders.
• Uncover opportunities for growth through analysis of funnel, audience and channel performance.
• Work with BI team to create and communicate data visualizations and dashboard.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.
• Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred.
• Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation.
• Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.
• Strong analytical skills with the ability to translate data into insights.
• Strong written and verbal communication skills.
• Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment.
• A team player with excellent cross-functional collaboration skills.

Additional Info

• This is a remote position and open to candidates based in the United States.
• Occasional travel may be required for team meetings or company events.