Manager, Paid Social

As a Manager, Paid Social, you drive growth by leading high-impact paid media campaigns that exceed client expectations. Your strategic vision and deep understanding of paid social platforms, audience targeting, creative testing, and measurement enable you to develop tactical roadmaps, performance dashboards, and compelling presentations that keep stakeholders informed and confident. You prioritize initiatives that deliver the greatest impact, ensure flawless execution, and mentor team members to elevate their craft. As a contributor to agency thought leadership, you help build a high-performing team that consistently delivers exceptional results.

WHAT YOU’LL DO:

• Lead paid social strategy and execution across a portfolio of clients, ensuring performance meets or exceeds efficiency, growth, and budget goals.
• Develop and implement platform-specific optimization and monitoring strategies for Meta.
• Quantify, prioritize, and execute initiatives with the highest potential impact on performance, audience growth, and client objectives.
• Partner closely with Senior Manager to deliver clear, strategic paid social recommendations and support client-facing communications.
• Contribute high-quality paid social insights and narratives to key client deliverables, including tactical plans, creative strategies, and business reviews.
• Ensure all paid social work undergoes rigorous QA and is executed accurately, maintaining strong stewardship of client budgets and brand standards.
• Ability to speak on client calls and be client facing where applicable within reporting calls, statuses, etc.
• Support Senior Manager in managing Senior Associate.

WHAT YOU BRING:

• 1-3 years of hands-on paid social experience with Meta Ads.
• Advanced understanding of paid social strategy across the mid and upper funnels, including audience development, creative testing, and conversion optimization.
• Experience managing campaigns across awareness, consideration, and performance objectives, with a strong grasp of full-funnel activation.
• Proven experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
• Demonstrated ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
• Strong analytical and reporting skills, with proficiency in Excel and/or dashboarding tools for performance tracking and insights.
• Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling.
• Experience mentoring or managing junior team members, supporting skill development, performance growth, and team engagement.
• Preferred time zones: ET, CT, MT (if PT must work MT hours).