Local Digital Marketer (Taiwan Market)

About the Role

We are seeking a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Taiwan market. The role will focus on local campaign planning, execution, content localization, paid media management, lead generation, and campaign performance optimization. This position will collaborate closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

The Role

Key Responsibilities:

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the Taiwan market by analyzing local customer behavior, market trends, language, culture, and channel dynamics.
• Localize global English-language materials into culturally appropriate Traditional Chinese content, including technical articles, white papers, case studies, and standards-related content.
• Translate complex technical concepts into clear, application-oriented content for engineers, buyers, and executives within Taiwan’s electronics and advanced-technology ecosystem.
• Develop or support promotional efforts across LinkedIn, Facebook, and other relevant local channels.
• Identify Taiwanese industry publications, newsletters, communities, and digital-media opportunities.
• Support localized website and landing-page content for Taiwan, including SEO and content optimization.
• Coordinate with internal teams, agencies, designers, and external partners for content and campaign production.
• Monitor campaign performance and optimize based on metrics such as impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
• Prepare regular campaign performance reports with actionable recommendations.

Market-Specific Requirements

• Native-level proficiency in Traditional Chinese and strong professional English.
• Proven experience marketing to Taiwanese audiences, with a strong B2B content writing and localization capability.
• May be based outside Taiwan, provided there is native-level Traditional Chinese proficiency and recent, substantive Taiwan-market experience; Taiwan-based preferred if scope includes local media relationships or event support.
• Preferred experience in sectors such as semiconductors, electronics, PCB/PCBA, advanced packaging, AI, or smart manufacturing.