Interim Associate Manager, Email Marketing

We are seeking an Interim Associate Manager, Email Marketing to sustain and advance our digital fundraising efforts during the end-of-year fundraising campaign.

Reporting to the Director of Philanthropy, the consultant will focus on email segmentation, copywriting, and production in SFMC. This is a contract position (20 hours/week), expected to end on January 4, 2027.

What You’ll Do:

Copywriting:

• Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan (Founder/CEO), the Chief External Affairs Officer, and the Community Giving Manager.
• Campaign Execution: Write and edit all email copy for October, November, and December, ensuring alignment with campaign messaging, Khan Academy’s brand voice, and donor stewardship goals. Support mid-level email copywriting for the CG to ML upgrade campaign and other emails as necessary.
• AI Optimization: Use existing AI tools to streamline the copy-editing process.

Email & Donation Pages Production:

• Building Robust Campaigns: Create email journeys and one-off emails requiring advanced segmentation and personalization for both Community Giving and Mid-Level.
• Manage detailed and complex email data extensions (lists) in collaboration with the Senior Manager of Community Giving, Manager of Mid-Level Giving, and email experts in marketing.
• Ensure QA and accuracy of all emails.
• AI Optimization: Use existing AI tools to streamline email production.
• Creative Direction: Collaborate with the Senior Manager of Community Giving, Manager of Mid-Level Giving, and the design team to ensure visual assets align with the strategic narrative for the end-of-year season.

Collaboration:

• EOY Fundraising: Collaborate with colleagues across fundraising as part of the end-of-year fundraising campaign, including participating in meetings as necessary, responding to questions/requests in Slack during business hours (flexible on time zones).

What You Bring:

• 3+ years of experience in digital fundraising or similar mass marketing efforts.
• Experience using AI for copywriting and the ability to pivot between different executive voices and write high-converting, empathetic copy.
• Experience in audience segmentation and A/B testing methodologies and building emails in email service providers (preferably in SFMC).
• Experience working with fundraising and marketing design and paid media teams to create a cohesive multi-channel experience.
• Ability to effectively and efficiently manage email production and campaigns across functions, including setting timelines, ensuring work gets completed on time, and flagging potential issues or blockers.
• Excellent communication skills (oral and written), as well as an eye for detail.
• Excellent time management skills.
• A bias to action.
• Motivated by the Khan Academy mission to provide a free, world-class education for anyone, anywhere.
• Proven cross-cultural competency skills, demonstrating self-awareness, awareness of others, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.