Integrated Marketing Manager

You’ll own the integrated approach for campaigns across brand, talent partnerships, cultural moments, and strategic growth initiatives, turning an idea or business priority into a clear, coordinated plan across channels, teams, and partners.

Integrated Campaigns and Cultural Moments

• Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between.

• Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.

• Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.

• Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.

• Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them.

Talent & Brand Partnerships

• Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement.

• Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.

• Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations.

• Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high.

Strategic Growth Initiatives

• Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.

• Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth.

• Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes.

• Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work.

Operating & Ownership

• Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.

• Proactively identify roadblocks and solve them before they become problems.

• Drive legal, regulatory, and partner approvals to keep campaigns moving.

• Maintain a high creative bar across every consumer touchpoint.

• Take responsibility for the outcome, not just your piece of the process.