Influencer & Paid Media Specialist

Responsibilities

Influencer Marketing

• Identify, research, and contact influencers aligned with the brand across different niches and audiences
• Build and maintain long-term relationships with creators and influencers
• Negotiate collaborations, partnerships, barter deals, and paid campaigns
• Coordinate deliverables, timelines, and campaign expectations with influencers
• Review influencer content before publishing to ensure alignment with brand guidelines
• Maintain and organize an influencer database with active and potential collaborators

Paid Media

• Create, launch, and optimize campaigns in Meta Ads Manager (Instagram + Facebook) and TikTok Ads
• Monitor campaign performance and adjust targeting, creatives, and budgets when needed
• Track campaign metrics and identify opportunities to improve engagement, reach, and conversions
• Support online shop growth through paid advertising strategies

Content Planning & Strategy

• Work closely with the Brand Designer to help organize and plan social media content
• Bring creative ideas for reels, TikToks, campaigns, and trending content
• Help structure monthly content plans aligned with the brand strategy
• Stay updated on TikTok, Instagram, and digital trends relevant to the wellness/beverage industry
• Write briefs, content ideas, captions, and creative direction for campaigns and videos

Reporting & Insights

• Provide biweekly and monthly reports with campaign and social media performance
• Analyze content and ad performance to support marketing decisions
• Share recommendations and growth opportunities based on data and results

Requirements

• 3+ years of experience in influencer marketing, paid media, digital marketing, or similar roles
• Experience managing Meta Ads and/or TikTok Ads campaigns
• Experience coordinating influencers, creators, or UGC collaborations
• Strong understanding of Instagram, TikTok, and social media trends
• Ability to think creatively while also understanding performance metrics and growth strategies
• Experience planning social media content calendars or campaign strategies
• Strong communication and negotiation skills
• Comfortable working independently in a remote environment
• Intermediate to advanced English required
• Experience working with US-based brands or audiences is a strong plus
• Experience in wellness, beverage, CPG, fitness, or lifestyle brands is a plus

Benefits

• Superior than average compensation
• Paid time off & Holiday
• Top level Training and personal growth