Home Services Sales Leader

Palmetto is seeking a dynamic, strategic, and execution-focused leader to serve as Palmetto’s Home Services Sales Leader. Home Services starts with HVAC and Heat Pump (HVAC & HP) and is expanding into generators, roofing, and other home services. In this newly created role, you will be responsible for scaling and owning our Home Services business end-to-end, including the home services product offerings within our consumer marketplace, our sales and partner channels, and new product launches such as a generator lease with Generac.

This role is ideal for a proven sales and business leader with deep home services industry experience and a track record of driving new business lines from concept to scale. Key impact will be determined by operating metrics (NTP, installs, speed-to-market, partner growth) and financial metrics (volume, project cash margin, cash flow).

Strategic & Tactical

Business & P&L Ownership

• Own KPI achievement for the Home Services business: NTP, installs (customers), and project cash margin.
• Build and scale Palmetto’s home services consumer product offerings (HVAC & HP, generators, roofing, and more), defining what success looks like and identifying growth opportunities.
• Lead strategy, operations, and execution to ensure we meet targets for Home Services.
• Own the P&L and metrics of Home Services, driving growth while ensuring strong unit economics and operational efficiency.
• Build the right supporting team for the business.

Sales Leadership & Strategic Partner Growth

• Scale the account management and business development functions across Home Services.
• Define and drive the go-to-market strategy across sales channels, including dealer channels, OEMs, and our Inside Sales team.
• Establish fulfillment strategy and partnerships for each home services product, enabling a seamless customer purchase experience.
• Identify and secure strategic BD partnerships that increase the TAM of the Home Services business.
• Grow OEM partnerships across HVAC & HP, generators, roofing, and adjacent categories.

Cross-Functional Partnerships

• Collaborate closely with engineering and product teams to build scalable home services platform tooling and ensure seamless integration with Palmetto’s platform and consumer app.
• Partner with the Capital Markets and Finance teams to define funding needs, pricing, and FICO requirements, lead capital provider diligence, and ensure financing requirements are met.
• Partner with the Loan GM team to launch a home services loan product.
• Partner with CX to ensure a quality customer experience is maintained as Home Services scales.
• Work with Palmetto business leaders on how Home Services fits into the overall Palmetto consumer marketplace and ecosystem of product offerings for consumers.

Qualifications

• Masterful at GTM and have a clear understanding of testing and scaling channel throughput.
• Proven ability to lead cross-functional teams in a fast-paced, high-growth environment.
• 10-15 years of experience, with leadership roles in the home services industry (HVAC & HP, generators, roofing, or related categories).
• Demonstrated success in a GM, senior sales leadership, or business unit leadership role, owning both strategic direction and operational execution.
• Track record of building and scaling account management and business development teams.
• Deep network across the home services ecosystem, including dealers, OEMs, distribution partners, and sales leaders.
• Strong knowledge of home services sales channels, dealer networks, and go-to-market models.
• Experience launching new product lines with OEM partners.
• Experience developing or supporting consumer finance (lease or loan) or embedded financial products is a plus.