Head of Programmatic Sales

Job Application for Head of Programmatic Sales at Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Role

This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life 360 activates its unique audience and inventory across the programmatic ecosystem. You will shape go to market strategy, deepen partnerships with leading DSPs and agencies, and develop innovative programmatic solutions that drive measurable outcomes for advertisers.

The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.

The US-based salary range for this position varies by location tier. For Tier 1 locations, the range is $171,000–$221,000; for Tier 2 locations $123,000-$199,000 and Tier 3 locations,$109,500 to $177,000, in each case plus a sales target bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include equity and a wide range of medical, dental, vision, financial, and other benefits.

What You’ll Do

• Programmatic Vision & Strategy
• Develop scalable approaches across open exchange, private marketplace, curated supply, and programmatic guaranteed
• Identify new revenue opportunities across emerging channels including data enabled programmatic, retail media partnerships, and advanced targeting solutions
• Partner with executive leadership to align programmatic strategy with Life 360’s broader advertising growth goals
• Revenue Growth & Yield Optimization
• Own programmatic revenue performance and develop strategies to maximize yield across Life 360 inventory
• Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
• Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
• Leverage data insights to continuously optimize performance and monetization efficiency
• Leadership & Team Development
• Build, mentor, and scale a high performing programmatic strategy and operations team
• Establish best practices across campaign activation, optimization, reporting, and partner management
• Foster a culture of accountability, innovation, and collaboration across the Ads OG
• Develop clear career pathways and leadership development opportunities within the programmatic organization
• Partnerships & Industry Leadership
• Serve as the executive point of contact for key programmatic agency partners
• Represent Life 360 Ads in strategic industry conversations, conferences, and partner engagements
• Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation
• Cross Functional Collaboration
• Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations
• Collaborate with Sales leadership to develop compelling programmatic solutions and go to market strategies
• Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings
• Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices
• Data, Measurement & Innovation
• Establish programmatic performance frameworks and KPIs across demand channels
• Build reporting and insights that inform strategic decisions and client solutions
• Identify emerging trends in programmatic technology, identity, and privacy to keep Life 360 Ads ahead of the market
• Champion innovation in automation, targeting, and data activation

What You’ll Bring

• 12+ years of experience in programmatic advertising or adtech, with significant leadership experience
• Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data driven advertising
• Proven track record of scaling programmatic revenue and building high performing teams
• Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans
• Experience partnering cross functionally with Sales, Product, Engineering, Data Science, and Operations
• Excellent executive communication skills with credibility among senior stakeholders and industry partners
• Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models
• Passion for innovation in digital advertising and the future of responsible data driven marketing

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer holidays