Head of Product Marketing

About Lokalise: Lokalise is a premier, hyper-growth B2B Software-as-a-Service (SaaS) localization innovator and language platform leader on an intensive mission to help modern businesses expand into international markets seamlessly. By delivering an AI-powered translation environment that unifies software code localized strings and marketing copy, Lokalise automates complex translation memories, unifies core terminology libraries, and integrates natively with over 60 enterprise ecosystem utilities. Trusted by thousands of prominent organizations across more than 100 countries, the platform helps cross-functional engineering, product, and brand teams launch digital offerings up to 10x faster and at 80% lower cost, empowering over 25 million people globally to experience digital services in their native languages.

Position Overview

We are seeking a highly sophisticated, commercially driven Head of Product Marketing to join our core global Marketing department in a full-time permanent remote capacity. In this pivotal technical leadership seat, you will claim absolute ownership over crafting the underlying stories, positioning strategies, and go-to-market (GTM) frameworks that ensure Lokalise wins against enterprise and mid-market competition. Moving past basic copywriting, you will operate at the direct cross-stack intersection of Product Management, Revenue Operations, and Brand cells, translating technical multi-use capabilities into explicit value metrics. This role demands a seasoned product marketing authority who can effortlessly balance distinct buyer personas—including technical audiences like developers or CTOs alongside business decision-makers—and drive deep corporate alignment loops to unblock high-value deals.

Key Responsibilities

• Go-to-Market Architecture & Positioning: Own, redefine, and execute Lokalise’s global product positioning, messaging matrix, and comprehensive GTM strategies for mid-market and enterprise cohorts.
• End-to-End Product Launch Strategy: Lead the launch blueprints for major software updates and AI components cross-functionally, coordinating with Product and Sales teams to achieve maximum adoption impact.
• ICP & Persona Optimization: Research, develop, and maintain deep Ideal Customer Profiles (ICPs) and targeted buyer personas, keeping client-facing squads armed with actionable competitive intelligence and market data.
• Full-Suite Sales Enablement Curation: Build and maintain a high-quality depository of commercial enablement resources, including strategic pitch decks, competitive battle cards, product one-pagers, and advanced objection-handling rubrics.
• Industry Category & Analyst Relations: Manage corporate relationships with key market research analysts (such as Gartner and Forrester), leading executive analyst briefings to secure prominent industry recognition.
• Cross-Functional Narrative Alignment: Partner with the Head of Content & Brand to weave cohesive technical stories into ongoing digital marketing campaigns, newsletters, and thought-leadership streams.
• Strategic Product Liaison: Report directly to the Marketing Lead, serving as the principal strategic partner to Product Leadership to influence feature prioritization with market insights.

Required Skills & Qualifications

• Demonstrated senior-level professional history leading product marketing divisions, enterprise GTM launches, or software positioning tracks inside an established B2B SaaS company.
• Proven background managing complex software product launches end-to-end, covering pre-launch pricing positioning, asset execution, and post-launch metric tracking.
• Excellent narrative communication mechanics, with an absolute capacity to craft copy that translates technical cloud utilities smoothly into clear financial value for executive stakeholders.
• Direct experience operating within a multi-use case platform architecture targeting distinct developer (CTO/Engineer) and corporate business decision-maker personas.
• Deep quantitative understanding of multi-stakeholder enterprise and mid-market software procurement cycles.
• Proven record establishing corporate competitive intelligence modules and transforming market tracking insights into practical sales scripts.
• Location Context: Full-time remote parameters open exclusively to qualified product marketing directors permanently based and legally authorized to work within the United Kingdom, Latvia, or Spain.
• Employment Framework: Available to engage strictly on a direct, full-time permanent local employment contract (B2B freelance or independent contractor profiles are unsupported).

Preferred Strategic Indicators (Nice to Have)

• Prior experience directing growth strategy or product positioning tracks natively within the localization infrastructure, generative AI text tech, or global content management systems (CMS) domains.
• Demonstrated history directly influencing prominent analyst quadrant evaluations or market wave coverage frameworks.
• Hands-on background recruiting, scaling, and managing a high-performance cell of product marketing managers or content analysts.

What We Offer

• Calibrated Compensation & Ownership Matrix: A competitive annual base salary structure supplemented by valuable corporate stock options to share directly in Lokalise’s global success.
• The exceptional professional canvas to command the product marketing vision for a category-defining language platform utilized by millions worldwide.
• Profound work-from-home remote parameters offering high lifestyle autonomy, flexible working hours, and an elite startup culture.
• Comprehensive health insurance protection frameworks, a flexible vacation policy for personal rest, and a dedicated mental and physical wellness allowance.
• An independent home office infrastructure budget to purchase an ergonomics desk, monitor, or peripherals, alongside a dedicated annual co-working venue allowance.
• A structured learning and development budget engineered to transparently fund your personal technical education courses, subscriptions, and rank progression.