GTM Project Lead

Maker Lab is a marketing agency specializing in building decentralized technology-led agency teams, collaborating closely with clients across digital marketing competencies, including measurement & analytics and content production.

We are seeking a highly skilled and strategic GTM Project Lead to join our high-impact customer experience team. In this pivotal role, you will support local teams with the successful launch of new products across physical retail stores and e-commerce channels, driving disruptive customer experiences across every touchpoint.

You will serve as the central point of contact, coordinating across multiple marketing and cross-functional teams to ensure go-to-market strategies are executed flawlessly, on time, and with maximum impact.

Role:

• Collaborate with stakeholders to define and document go-to-market plans across the full product portfolio spanning physical retail and e-commerce channels.
• Support end-to-end GTM programme management for product launches from initial planning and briefing through to post-launch analysis and reporting.
• Support market and channel expansion initiatives by compiling market insights, channel data, and analysis to inform GTM recommendations.
• Champion APAC shopper insights and lead the performance and results reporting process, coordinating across functions to gather inputs and synthesize findings.
• Lead APAC best practice sharing with a multiplier mindset, driving scale and cross-pollination of learnings and winning strategies across markets.
• Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.

• Serve as the key point of contact and liaison across complex cross-functional teams, ensuring a unified and effective GTM strategy from brief to launch.
• Proactively identify potential risks, bottlenecks, and dependencies, developing mitigation plans and operational systems to keep programs on track.
• Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.
• Serve as the key APAC point of contact for security and demo device management for retail store environments.

You:

• 7+ years of experience in go-to-market strategy and execution, ideally in-house at a technology, consumer electronics, or retail brand. Demonstrated ability to translate business objectives into actionable GTM plans.
• Proven ability to manage complex, cross-functional projects from inception to completion with strong organizational skills and exceptional attention to detail.
• Strong analytical skills with the ability to synthesize varied datasets into clear commercial reporting and business insights.
• Skilled at building compelling presentation decks that tell a clear, structured story for senior stakeholders.
• A highly proactive mindset allows you to thrive in ambiguous environments, take initiative, and move quickly to solve problems before they become blockers.
• Exceptional interpersonal and communication skills, able to build strong relationships across diverse cultures and locations, and influence stakeholders without direct authority.
• Proficiency with project management tools such as Asana, Jira, and Smartsheet, and familiarity with GTM-related platforms and workflows.
• Exceptional verbal and written English communication and presentation skills.