Growth Product Manager

Synthesia ships more product, faster, than we ever have. AI has collapsed the cost of building which means the hard part is no longer making things, it’s making sure people actually adopt them. That’s the job of Growth, and we’re changing how we do it: instead of bolting Growth on after launch to optimise, we’re embedding a Growth PM into every core bet from day one, so how a product acquires, activates and scales is designed in from the first cycle.

We’re hiring a Growth Product Manager to report to our VP of Growth. You'll own the Growth surface for one of those bets while helping build a growth-led way of working across the company.

What you’ll be doing

• Own Growth for a core product area end to end, acquisition, activation, adoption and retention, baked into the roadmap from the start, not retrofitted.
• Partner closely with the core product PMs and engineers who own the surface, bringing high-impact growth ideas and working out where they fit, and getting the primitives exposed that let you build and scale on top.
• Design growth into the product itself: discovery-led acquisition loops, and experiences that get users to their job-to-be-done in a couple of clicks (sometimes without opening the editor at all).
• Rally teams around specific, measurable outcomes and help each one hit its goal faster through what you build together.
• Work across engineering, marketing and GTM to make funnel- and journey-thinking a normal part of how we build.

Who you are

• AI-native. You’ve driven AI into how a product or team works - not just worked somewhere that does AI. You use it daily, you’re curious about how the stack works, and you keep up as it moves (fast).
• Scrappy and comfortable in ambiguity. You’ve taken something 0→1, you move fast, and you don’t need a clean brief or a stable roadmap to make progress. Constant change energises you rather than blocking you.
• A builder of credibility. You win trust across teams quickly and can get engineers, PMs and GTM aligned around growth - even when that’s a new way of working for them.
• Technically fluent and genuinely curious. You can hold your own with engineers on how things work and where the trade-offs are.
• Outcome-driven. You anchor on the right metric and move it.

Requirements

• Experience as a Product Manager with exposure to Growth. Depth in a single specific lever is a plus, not a prerequisite.
• Demonstrable experience driving AI-native product or ways of working.
• Comfortable in a fast-moving, 0→1, frequently-disrupted environment.
• Strong communication and the personality to build credibility and influence across functions.
• Technical fluency to partner credibly with engineering.