Graphic Design & Social Media Marketing Specialist

About Us: At Hunt St, we connect Australian companies with top remote talent in the Philippines. This role is a direct independent contractor engagement with an Australian telecommunications and technology distribution business. The company operates across multiple sales channels, including Solutions, Distribution, and a Marine subsidiary, with a focus on commission-based sales, inventory management, and cash flow optimization.

The Role: The Graphic Design, Social Media, and Paid Advertising position collaborates with cross-functional teams to develop and execute creative marketing initiatives. Reporting to the Marketing Manager, this role focuses on producing high-quality visual content, managing social media channels, and delivering effective paid advertising campaigns to support sales, branding, and business objectives.

Key Responsibilities:

Primary Outcome 1: Produce high-quality, on-brand visual assets for Powertec and Outback Marine’s (OMA), including print and digital channels, to support sales, marketing, and brand consistency.

• Design brochures, catalogues, flyers, product data sheets, case studies, capability statements, and other printed marketing collateral.
• Create product packaging, retail packaging artwork, labels, and point-of-sale materials.
• Produce digital marketing assets such as website banners, landing page graphics, promotional graphics, and online advertisements.
• Design email campaign graphics, email newsletters, email signature banners, and promotional assets for platforms like Klaviyo.
• Develop business cards, presentation templates, exhibition graphics, signage, and pull-up banners.
• Maintain visual identity by ensuring all artwork adheres to established brand guidelines, typography, colors, and design standards.

Primary Outcome 2: Develop engaging, informative, and visually appealing social media content to increase brand awareness, promote products, and grow audience engagement.

• Plan, create, and schedule content for Facebook, Instagram, and LinkedIn.
• Design social media graphics, carousels, promotional posts, product highlights, and campaign creatives.
• Write captions, hashtags, and calls-to-action tailored to each platform.
• Create content for new product launches, promotions, company news, events, case studies, and industry education.
• Coordinate with marketing and product teams to ensure accurate and timely communication.
• Monitor social media engagement, respond to customer interactions, and recommend content improvements based on performance.

Primary Outcome 3: Plan, execute, and optimize paid digital advertising campaigns to generate qualified leads, increase website traffic, and maximize return on investment.

• Plan, build, and manage paid advertising campaigns across Meta (Facebook and Instagram), LinkedIn, and Google Ads.
• Develop campaign strategies including audience targeting, budgeting, bidding strategies, and campaign objectives.
• Create and manage ad copy, creative assets, and landing page recommendations to improve performance.
• Monitor campaign performance daily and optimize targeting, budgets, keywords, audiences, and creatives.
• Analyze campaign data using Google Analytics, Meta Ads Manager, and other reporting tools, providing regular performance reports.
• Stay current with digital advertising trends, platform updates, and best practices.

Requirements:

Qualifications:

• Minimum 2 years’ experience in graphic design, digital marketing, or social media marketing.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• Experience creating engaging social media content for Facebook, Instagram, and LinkedIn.
• Practical experience managing Meta and Google Ads campaigns, including audience targeting, budget management, and optimization.
• Strong portfolio demonstrating graphic design, digital marketing, and social media content.
• Experience using AI-powered content creation tools such as ChatGPT, Adobe Firefly, Copilot, Gemini, or Claude.
• Strong understanding of branding, typography, color theory, and visual communication.
• Strong project and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with stakeholders.