Google Ads Manager (AI Native)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We're a fast-growing consumer AI company giving millions of users access to the world's leading AI models — chat, image, and video generation — under one subscription. We run one of the biggest Google Ads accounts in the world, alongside a major Microsoft Ads (Bing) presence, across 40+ countries and 30+ languages.

We work AI-first: our campaigns are researched, built, and optimized with the help of AI agents (Claude), directed by a human expert.

You'll own the performance of our Google Ads account end to end — structure, keywords, ads, bids, compliance, and growth — using Claude as your daily co-pilot for research, audits, and campaign work.

Key Responsibilities

• Scaling — grow profitable spend across countries, products, and devices; find untapped markets and launch them; manage budgets and targets against real revenue and payback goals.
• Keyword research — build and maintain large-scale keyword systems: discover new opportunities, validate demand, organize keywords into clean clusters (brand vs. generic AI searches), and make sure every new AI model release is covered from day one.
• Ad strength & copy — keep ad quality high across the whole account: ads that mirror what people actually search, strong Ad Strength scores, and quality localization in 30+ languages.
• Campaign structure — design and maintain a clean, scalable account: well-themed ad groups, sensible country tiers, no dead or duplicated inventory, and consistent naming across a very large campaign portfolio.
• Compliance — solid working knowledge of Google Ads policies: trademark rules (we advertise around major AI brand names), misleading-claims policy, and how to prevent — and if needed, appeal — account-level restrictions like Limited Ad Serving.
• Bid management — set and continuously adjust CPA/ROAS targets based on real revenue data per country, device, and campaign — not gut feeling.
• Working with AI — use Claude and AI workflows daily to research keywords, generate and review ad copy, audit the account, and automate the repetitive parts of the job.
• Monitoring & reporting — track performance the right way (letting revenue data mature before judging it), spot problems early, and quickly figure out the root cause when numbers move.

Qualifications

• 5+ years managing large, international Google Ads search accounts.
• Claude expert — you know Anthropic's models and products well, use them daily, and understand the AI tools market as a practitioner, not just an advertiser.
• Strong AI skills — comfortable working with AI assistants and agent-based workflows; you see AI as a force multiplier, not a threat.
• Very solid understanding of Google compliance — trademark policy, ad review, and account-level enforcement, including recovery from restrictions.
• Data-driven decision maker — comfortable with revenue metrics, CPA/ROAS economics, and payback thinking.
• Structured, high-agency operator: proposes with evidence, moves fast, executes carefully, documents everything.

Nice to have

• Microsoft Ads (Bing) experience.
• Managing Google Ad for AI products
• Subscription / consumer product acquisition background.
• Basic technical skills (spreadsheet power user, some SQL or scripting).

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!