Go-to-Market & Industry Marketing Manager

KEY RESPONSIBILITIES

Industry Go-to-Market Execution

• Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.
• Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.
• Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.
• Support industry-specific product launches and commercialization initiatives.

Customer & Market Intelligence

• Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.
• Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.
• Translate market insights into messaging, campaign recommendations, and customer-facing content.
• Maintain industry personas, use cases, and supporting documentation.

Sales Enablement

• Develop sales plays, battle cards, presentations, customer proof points, and enablement materials.
• Partner with Sales and Business Development to support strategic account planning and executive meetings.
• Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs.
• Support development of case studies, testimonials, and industry-specific success stories.

Campaign & Program Execution

• Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives.
• Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns.
• Coordinate cross-functional activities supporting strategic growth initiatives.
• Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation.

Cross-Functional Collaboration

• Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services.
• Support multiple strategic initiatives as business priorities evolve.
• Contribute to continuous improvement of AccuWeather’s go-to-market processes and marketing effectiveness.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles.
• Experience developing customer-facing marketing content and sales enablement materials.
• Strong understanding of enterprise buying processes and customer journeys.
• Excellent written communication, presentation, and storytelling skills.
• Experience managing multiple cross-functional projects simultaneously.
• Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs.

Preferred Qualifications:

• Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions.
• Experience working with CRM and marketing automation platforms such as HubSpot.
• Familiarity with AI-powered productivity and content development tools.
• Experience supporting webinars, conferences, customer advisory boards, or executive events.
• Experience working with vertical marketing programs and enterprise sales organizations.