Go-To-Market Analyst

About the Role

Knak is hiring a Go-To-Market Analyst to support decision-making across go-to-market functions: marketing, revenue operations, sales, and finance. This is not a narrow campaign-reporting role. The person in this seat will be trusted with questions that span the full funnel, from lead generation and performance marketing through pipeline and revenue outcomes.

We are looking for someone who understands the marketing domain (lead generation, campaign performance, attribution, funnel metrics) as well as someone who can operate as a business analyst across departments. Candidates should be comfortable moving between "why did this campaign underperform" and "how does this connect to sales pipeline and finance targets."

What You'll Do

• Analyze marketing performance across channels and campaigns, including lead generation and performance marketing metrics
• Build and maintain reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes
• Partner with Revenue Operations and Sales to understand funnel conversion, attribution, and forecasting questions
• Support Finance with GTM-related budget and spend analysis
• Translate ad hoc questions from stakeholders across departments into clear, well-scoped analysis
• Identify gaps or inconsistencies in GTM data and help improve data quality and definitions over time
• Present findings in a way that is useful to both technical and non-technical audiences
• Work with AI team on building out data agents that serve marketing purposes
• Work with Data Engineering on structuring data architecture and source tables for marketing purposes
• Work with Finance on annual planning and setting targets

What You'll Bring

• 3 to 5 years of experience in an analyst role, ideally with exposure to marketing, sales, or revenue operations data
• Working knowledge of marketing concepts: lead generation, performance marketing, campaign attribution, funnel and conversion metrics
• Strong SQL skills and comfort working directly with data rather than only pre-built dashboards
• Working knowledge of CRM (Salesforce preferred) schema and objects
• Familiarity with paid ad platform data such as Google Ads and LinkedIn Ads
• Experience with Tableau or an equivalent BI tool (Looker, Power BI, or similar)
• Ability to work across departments and communicate with stakeholders who have different priorities and levels of technical fluency
• Comfort with ambiguity. Not every question will come pre-defined

Nice to Have

• Experience with Snowflake or a similar cloud data warehouse
• Familiarity with marketing automation or CRM platforms (Salesforce, HubSpot, Marketo, or similar)
• Prior experience in a B2B SaaS environment

What Success Looks Like

Within the first few months, this person should be a trusted point of contact for GTM analytics questions, someone Sales, Marketing, and Finance all know to go to for clear, reliable answers, not just a dashboard builder.