Field Sales Development Representative (FSDR) at Roofr

Job Role

We are looking for a Field Sales Development Representative (FSDR) to capture and qualify leads at events and remotely via phone and email. You will represent Roofr at industry trade shows, conferences, and local events, engaging with potential customers, showcasing our solutions, and ensuring a seamless handoff to our sales team.

What You’ll Get to Do:

75% remote / 25% at events

• Learn about Roofr, our industry, competitors, and our value proposition
• Execute a high volume of daily activities (calls, emails, social selling, etc.)
• Attend roofing industry events, trade shows, and conferences to generate leads
• Conduct on-the-spot helicopter demos showcasing Roofr’s value proposition
• Drive revenue growth by connecting with roofing professionals in the field
• Work partner-referred leads inside a defined speed-to-lead SLA — first touch within minutes, not hours
• Connect with and qualify inbound leads
• Build and establish rapport with multiple levels of buyers
• Understand the prospect’s needs and effectively communicate how Roofr will help
• Partner with Roofr Partner Reps and Account Executives and collaborate on handoffs
• Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify
• Track and improve your booked-to-attended conversion rate
• Document use cases, purchase timeframes, and next steps
• Meet monthly, quarterly, and annual quotas
• Manage customer expectations and contribute to high customer satisfaction
• Provide detailed pipeline forecasting and maintain data hygiene
• Help define and improve sales processes, strategies, and tactics

What You’ll Bring to the Role:

• Previous experience attending industry events or trade shows in a similar role
• 2+ years of experience in a related SDR role
• Experience in B2B SaaS Sales
• Self-starter, highly detail-oriented, quick learner, able to think on your feet
• Strong interpersonal skills and creative problem-solving approach
• Ability to take feedback, make adjustments, and handle objections
• Comfortable on the phone, strong email writing skills, and able to handle objections
• Uncover opportunities by setting meetings with prospective buyers
• Familiarity with sales tools: HubSpot, Aircall, Intercom, or equivalents
• Ability and willingness to perform manual labor (e.g., carrying boxes, setting up booths)
• Valid driver’s license
• Roofing and/or construction experience is a plus
• Bilingual (English and Spanish) is a plus

Compensation & Perks

Compensation ranges are tailored based on experience, seniority, and demonstrated impact. Benefits include:

• Vacation/Paid Time Off:
  • 1st week of employment is mandatory PTO
  • 1 Friday off per month
  • Company-wide paid shutdown between Christmas and New Year’s
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
  • RRSP/401k match
  • Generous Parental Leave policy
• Perks:
  • Annual company retreat with team-building activities
  • Ample learning and development opportunities
  • Home office setup stipend
  • Internet and phone allowance
  • Remote-first culture
  • Weekly Friday paydays