E-commerce & Affiliate Monetization Lead

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites.

Together with our network of talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media.

As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide.

We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!

We are looking for an E-commerce & Affiliate Monetization Lead to build and own our e-commerce and affiliate monetization direction across some of the world’s largest social media channels, while also supporting e-commerce initiatives for our brand clients.

This is a hands-on ownership role. You will identify opportunities, define the roadmap, implement commerce and affiliate integrations yourself, and be accountable for the revenue they generate. You will work across platforms such as YouTube, Facebook, Amazon, TikTok, Instagram, and Shopify, connecting high-volume social traffic with scalable commerce opportunities.

You will design and launch pilots, build the underlying tracking and attribution infrastructure, analyze commercial performance, and decide what should be scaled, improved, or discontinued. You will also work directly with platform partners and support client-facing teams in developing e-commerce solutions for external brands.

The role will initially operate as a standalone function, with the opportunity to build processes, define the future team structure, and grow into leading the wider e-commerce function as the direction scales.

Responsibilities:

• Own the e-commerce and affiliate monetization direction end-to-end, from opportunity assessment and roadmap development to implementation, operation, optimization, and revenue reporting.
• Configure and launch commerce and affiliate integrations across large-scale YouTube, Facebook, and other social media channels.
• Connect social content and audiences with marketplaces and affiliate programs such as Amazon Associates, TikTok Shop, Instagram Shop, Shopify, and other relevant platforms.
• Set up and manage product feeds, catalogs, deep links, tracking infrastructure, and affiliate attribution.
• Design and run monetization pilots with clear success criteria, using performance data to determine what should be scaled, optimized, or discontinued.
• Monitor revenue, RPM, conversion, attribution, and other commercial performance indicators and translate results into clear recommendations.
• Identify opportunities to automate workflows, reduce manual operational work, and use AI tools to improve efficiency and performance.
• Own and maintain commerce integrations, troubleshoot technical and tracking issues, and ensure reliable ongoing operation.
• Support commercial teams with client-facing e-commerce initiatives, including opportunity scoping, pitch support, and translating technical commerce solutions into clear recommendations for brand clients.
• Work directly with platform and marketplace partner teams, including Amazon, TikTok, Meta, and other partners, to unlock opportunities, resolve escalations, and improve commercial terms and capabilities.
• Present revenue outcomes, priorities, and recommendations to senior stakeholders and clearly defend investment and prioritization decisions.
• Document successful approaches and turn them into scalable playbooks, processes, and operating models.
• As the function grows, define the required team structure, build the business case for additional resources, and lead the development of the e-commerce function.