Director, SEO & AEO
Job Description
Key Skills Required
Master these to land this role
Want to know if you're a match for this job?
Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings.
You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.
What You’ll Do
- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
- Conduct keyword research and competitor research
- Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
- Write copy or edit existing copy to improve SEO/AEO performance
- Continually expand your knowledge of SEO/AEO and mentor the team
At a Minimum, We’d Like You to Have
- At least 10 years of in house SEO experience, with 5+ years of team leadership experience
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
- Experience working with C-Level leadership
- Ability to write/edit user-focused SEO copy & articles
- Strong analytical ability
- Proficiency in Excel/Google Sheets
Ideally, You’ll Also Have
- Experience with running an AEO/GEO program
- Experience with link building and off site SEO
Compensation, Benefits and Perks
This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz.
- Flexible Paid Time Off (PTO)
- Home internet stipend
- Medical, dental, and vision benefits
- Maternity/paternity leave program
- Employee Assistance Program (EAP)
- Professional Development Reimbursement Program
- 401(k) retirement savings plans (Pre-Tax and Roth)
- Flexible Spending Accounts (FSA) - Medical & Dependent Care
- Health Savings Account (HSA) with company contribution
- Healthy at Houzz program
How would you rate this job post?
See what other professionals think about this role.
Similar Opportunities
More Openings at Houzz
Explore Top Companies in this Space
Open Home Foundation
Smart Home / IoT / Sustainability / Open Source
Emma Sleep UK
Retail / Furniture / Home Goods
RYNO Strategic Solutions
Digital Marketing / Home Services Marketing / Advertising
California Closets
Home Decor / Furniture / Interior Design
Houzz
View Company ProfileHouzz (operating via houzz.com) is the premier global platform and community for home remodeling and design, engineered to seamlessly connect homeowners with industry professionals. Founded to solve the immense frustration of finding renovation inspiration and reliable contractors, the enterprise fundamentally transforms how people update their homes from start to finish. Moving far beyond a simple professional directory, Houzz natively unifies a massive visual inspiration board, a contractor marketplace, and an e-commerce shop into a single, comprehensive ecosystem. For industry professionals, the company offers Houzz Pro, a robust business management and marketing SaaS solution that equips contractors and designers with end-to-end tools for 3D floor plans, estimating, proposals, project management, and invoicing. Under the hood, their platform leverages advanced search algorithms, AI-driven content optimization, and a highly scalable SaaS architecture to seamlessly match millions of homeowners with the right local experts. Capturing massive market dominance as a disruptor in the renovation space, Houzz remains a definitive cornerstone of the modern home design industry, empowering homeowners to realize their dream spaces while helping professionals run their businesses efficiently and profitably.
Safety First
- Never pay for a job application.
- Do not share sensitive bank info.
- Verify the client before starting work.