Director of Programmatic Retail Media

Envision Horizons is a global marketplace growth agency specializing in Amazon, Walmart, and other major retail media networks. Their team helps brands build awareness, capture market share, and drive profitability through data-driven strategy and execution.

High-performing teams at Envision Horizons are built on trust, curiosity, and collective expertise. As a leading force in global eCommerce acceleration, their diverse, tech-driven professionals shape the industry by fusing ambitious thinking with compassion, delivering exceptional client outcomes, and fostering individual growth.

Role Overview

The Director of Programmatic Retail Media serves as the internal authority on how Envision Horizons runs retail media DSP and programmatic campaigns for endemic advertisers. This is a subject-matter-expert and enablement role, not an account role. Key responsibilities include:

• Defining the retail media programmatic methodology for audience strategy, line-item structure, supply strategy, bidding and pacing, creative rotation, frequency management, and incrementality measurement across platforms like Amazon DSP, The Trade Desk, and retailer-specific programmatic offerings.
• Building audience and measurement frameworks using retailer first-party data, codifying methodology into playbooks, SOPs, QA standards, and MyHorizons to scale programmatic capabilities.
• Setting benchmarks for programmatic health, including new-to-brand, reach and frequency, viewability, and full-funnel attribution.
• Serving as senior technical escalation for complex retail media DSP problems, advising strategists rather than managing campaigns directly.

How You’ll Make An Impact

Best Practice & Capability

• Define best-practice methodology for retail media programmatic, including onsite and offsite display, video, and Streaming TV.
• Build frameworks for audience strategy and incrementality measurement, codifying them into playbooks, SOPs, and MyHorizons.
• Set benchmarks for programmatic health, including new-to-brand, reach and frequency, viewability, and incrementality.
• Serve as senior technical escalation for complex retail media DSP problems.

MyHorizons Platform & Automation

• Act as the programmatic function’s product partner for MyHorizons, identifying, scoping, and testing new platform features for DSP and programmatic.
• Increase use of MyHorizons across all EH team members to make it the default platform for managing programmatic campaigns.
• Drive adoption of campaign automation within MyHorizons across the programmatic function.

Internal Training & Enablement

• Run a regular internal training program for the retail media DSP function, including structured onboarding, recurring workshops, and a defined skill ladder.
• Maintain a steady cadence of internal trainings to keep the strategist team current and the broader Client services team informed.

Partnerships, Betas & Clean Rooms

• Work directly with retailer and DSP stakeholders to secure early access to beta features and programs.
• Develop expertise in clean rooms such as Amazon Marketing Cloud for audience building, measurement, and incrementality analysis.
• Identify, evaluate, and vet third-party vendor and technology partners, including commercial and technical due diligence.
• Assess emerging retail media programmatic channels like CTV, audio, and retail media offsite networks and decide on adoption.

Adoption & Managed Spend Growth

• Drive adoption of programmatic across the client base of endemic advertisers and grow managed ad spend through methodology, new channels, training, and best practices.

Scope & Accountability

• This is an internal expert and enablement role. The Director is available for escalations and pitches on request and may join external client meetings ad hoc.
• No book of clients or P&L responsibility.

Key Performance Indicators

• Growth in managed ad spend in programmatic across the entire agency.
• Adoption of programmatic across EH’s client base.
• Adoption of MyHorizons across EH team members.
• Adoption of campaign automation within MyHorizons.

What Sets You Apart

• Deep, hands-on programmatic expertise for endemic advertisers within Amazon DSP.
• Mastery of Amazon DSP and The Trade Desk, plus a working understanding of the broader ad-tech ecosystem.
• Experience building programmatic measurement frameworks, especially using retailer or first-party data.
• A history of building methodology and standards, not just running campaigns.
• Direct experience running internal training and upskilling programs.
• Experience working with a campaign management or automation platform, including scoping and testing new features.
• Experience vetting and selecting third-party vendors or ad-tech partners.
• Working knowledge of clean rooms such as Amazon Marketing Cloud.
• Ability to build relationships with retailer and DSP stakeholders to access beta programs.
• Comfort working across distributed, offshore teams.