Digital Product Manager

The Digital Product Manager at Mineralys Therapeutics, a fully remote clinical-stage biopharmaceutical company, is a hands-on execution leader responsible for translating brand and omnichannel strategy into tactical digital plans and flawless delivery across HCP (Healthcare Provider) and patient channels.

Core Responsibilities:

Strategy, Planning & Cross-Functional Alignment

• Translate brand and omnichannel strategy into tactical digital plans, ensuring alignment on objectives and deliverables with leadership, stakeholders, developers, and cross-functional teams.
• Plan and oversee digital and web-oriented projects from ideation to completion, securing cross-functional alignment on scope, benefits, cost, and timeline.
• Manage internal and external timelines across projects, understanding impacts and dependencies across tactical development and deployment.
• Maintain integrated digital timelines, trackers, asset inventories, and handoffs across brand, agencies, IT, Analytics, and deployment partners.
• Prioritize work to deliver the greatest value against launch goals.

HCP & Patient Digital Execution

• Lead day-to-day HCP and patient digital tactic execution across web, CRM/email, field-enabled digital, and paid media channels.
• Own digital launch execution, including content updates, asset handoffs, trafficking, tagging, QA, tracking validation, and go-live readiness.

CRM, Email & Field Enablement

• Drive CRM/email asset pull-through, applying best practices across triggers, customer journeys, and dynamic modules.
• Coordinate end-to-end rep-triggered email execution, including content handoff, Veeva configuration, field deployment, testing/QA, versioning, and collaboration with field, brand, and agency teams.
• Build, configure, and deploy content within Veeva and Salesforce Marketing Cloud, ensuring adherence to best-practice standards.

Content Operations, PRC & Compliance

• Apply a strong understanding of the PRC (Promotional Review Committee) process, including routing in Veeva PromoMats, managing version control, and collaborating with the PRC team.
• Maintain compliance with regulatory, privacy, and internal governance requirements.

Measurement & Reporting

• Coordinate dashboard inputs and reporting follow-ups, monitor tactic-level performance, and surface optimization opportunities.
• Partner with Analytics and Research teams to connect execution to outcomes and ensure approved measurement plans are implemented.

Partnership & Collaboration

• Manage agency partners with clear direction, feedback, quality oversight, and accountability for timelines and deliverables.
• Collaborate closely with internal partners, including HCP and Patient brand teams, IT, Patient Support Services, Analytics, and Research teams.